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Wednesday, February 6, 2013

What Really Motivates Employees? [Infographic]


It's no secret that happy, satisfied employees are a key ingredient to a successful company. But what really motivates people? Traditional thinking follows that the more you pay someone the more loyal and satisfied they are in their job.
But, the truth behind employee motivation is a more complicated mix including praise, autonomy, and leadership opportunities. Take a look at the infographic below for more on the many factors involved in motivating employees. 
What Really Motivates Employees?

Monday, February 4, 2013

How to Motivate Creative Employees


How to Motivate Creative Employees
image credit: Shutterstock
Your company is filled with creative employees. Some of them are easy to pinpoint and many others are brimming with untapped potential that can help your business thrive in an ever-changing market. Many companies unintentionally hinder creativity, so learning how to motivate creative employees can give you an advantage over your competition.
The way you treat creative employees has a snowball effect on the organization as a whole. “Companies forget that employees talk [to each other],” says James Berry, an entrepreneur and management professor at University College London. “The positive and negative effects of [a company's response to] creativity often spiral, so you want them to spiral in a positive direction.”
By creating a culture that inspires creativity, you can motivate employees from all areas of the company to offer more ideas. That diversity improves your idea pool and increases your chance of success.
Try these four tips to motivate creative employees and encourage innovation:
1. Give feedback on new ideas. Generating new ideas takes time and effort, so employees need to know that their creativity is valued. “You’re asking your employees to give you feedback and suggestions,” Berry says. “That needs to be a reciprocal road.”
When you solicit creative ideas, establish a point person to give feedback on each of them. You can also crowd-source the process using an online voting and comment system, or have a live brainstorm. The more employees understand why their ideas did or did not work, the more motivated they will feel to offer ideas again.
2. Recognize and reward collaboration. Creativity is typically an iterative process, where one person says the initial idea and others jump in to improve it. The best teams build off each other, so they need to be motivated to work together.
“Prizes [or recognition] for the best idea often encourage competition instead of cooperation,” Berry says. This stifles creativity and upsets those whose contributions go unrecognized. Instead, acknowledge everyone involved. That way, you encourage future teamwork and fuel creativity.
3. Put creative work in context. When senior executives think about innovation, they think five or ten years out, while employees tend to focus on immediate improvements. That discord can lead employees to suggest ideas that get dismissed for being off target — a missed opportunity that saps motivation.
When you solicit creative ideas, tell your team what you hope to accomplish. “Put people in a different mindset,” Berry says. “You might say, ‘here’s how the market seems to be changing, so what can we do now to put us in a good position five years from now?’” That specificity empowers creative employees to succeed.
4. Celebrate well-considered failures. Inspired ideas often fail, even when the idea is well vetted before it’s released. “Being creative is risky,” Berry says. To motivate creativity, reward well thought out ideas, even when they lead to failure.
“Celebrate the effort and audacity to innovate,” Berry says. “That sends a message to employees that you’re rewarding the mindset and the willingness to try to improve.”
Plus, your company needs those failures — they often provide valuable lessons that help you find success.
http://www.youngentrepreneur.com/startingup/leadership-qualities-skills/how-to-motivate-creative-employees/

Thursday, January 31, 2013

In Indonesia's Cities, Mobile Boosts Internet to No. 2 Media Spot

Mobile overtakes internet cafes as primary access point

Indonesia, with rising internet penetration and ad investment, is following trends in other emerging economies, with early development concentrated firmly in cities. According to eMarketer estimates, overall internet penetration reached nearly one out of four people in the highly populous island-state in 2012. By contrast, data from Yahoo! and TNS found internet penetration in urban Indonesia reached 57% last year.

That figure propelled online access above newspapers, to become the No. 2 medium in the country’s cities, behind TV.














Unsurprisingly, the young and moneyed were the most likely to access the internet, but it was notable just how youthful online reach really was in Indonesia. Nine out of 10 teenagers between 15 to 19 years old went online, the highest rate of internet penetration of all broken out age groups. Internet activity remained fairly uncommon among the older population. Only one out of four of those between 40 to 50 years old went online.

In 2012, mobile phones became the preferred means of accessing the internet, with 62% of those in urban Indonesia going online via feature phones or smartphones.

Internet cafes lost reach, as more consumers adopted personal access points—if not by phone than from home. Less than half of internet users accessed at cafes last year, down from 83% in 2009.


Feature phones were the leading mobile device used to go online. At 86% penetration, their presence was more than four times that of smartphones, which reached 20% of the urban population. And while those accessing from home spent the most time online, at 11 hours per week, the amount of time residents spent online on mobile was not far behind. In 2012, the report found mobile accounted for 10 hours of internet time, up from 8 hours in 2011.

Regardless of whether internet users were on mobile or desktop, they have a penchant for social networking. Visiting a social networking site was the top online and mobile activity, with 90% penetration online overall and 76% penetration on mobile.

Instant messaging was the next most popular mobile internet activity in urban Indonesia, but by a much lower percentage, under half reported instant messaging over the mobile internet. Looking up information and accessing email each reached approximately two out of five mobile internet users, but the report expected those percentages to continue rising.


Online overall, residents were more likely to use the internet for research and email, but social networking and entertainment were still primary activities, a reminder that internet activity in the country remains the terrain of the young.

http://www.emarketer.com/Article/Indonesias-Cities-Mobile-Boosts-Internet-No-2-Media-Spot/1009637

Friday, January 25, 2013

Globally, Cinema and Internet Ad Spend Are on the Rise

Ad spending rose 3.3 percent year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew the most during the period at 7.7 percent and 9.2 percent, respectively.

Internet
Display Internet advertising benefited from budget increases by advertisers in the financial, fast-moving consumer goods (FMCG) and telecommunications categories. Telecommunications companies, which saw the greatest percentage increase in advertising spend for the year-to-date, increased their display Internet ad investments by more than 25 percent during the period. Display Internet advertising even increased in Western Europe’s beleaguered advertising market, rising 9 percent during the first three quarters of 2012. In fact, display advertising was the sole media type to experience spending growth in the region.
Cinema
Cinema advertising is resurging in Asia Pacific, as advertisers seize the opportunity to engage a captive audience. Third-quarter regional ad spending spiked a remarkable 54.7 percent, contributing to a 12.3 percent global jump. Other markets, such as Latin America and Europe, reported year-over-year declines (-5.5% and -4.5%, respectively) in cinema ad spending.
Television
Television advertising’s 4.3 percent year-to-date rise marked an increase from 3.1 percent for the first half of the year. Double-digit growth in North American Q3 spending (13.6%) led the overall growth. With a 61.8 percent share of spend in all media types, television’s ad spend growth underscores television’s standing as the predominant communication medium for advertisers.
Print
Magazines were the only media type to experience a decrease in ad spending (-1.3%) from January to September 2012, and newspapers experienced little change (0.8%) over the period. Comparing Q3 2012 to Q3 2011, both types of print media saw a decrease in ad spend: 1.8 percent for magazines and 0.6 percent for newspapers. Though the Asia Pacific region increased its investment in magazine advertising (up 5.3% YTD)–supported by key markets, like China (+10.6%) and Japan (+3.8%)–advertisers in both North America (-3.2%) and Europe (-6.8%) reduced their ad budgets for magazines.
http://blog.nielsen.com/nielsenwire/consumer/globally-cinema-and-internet-ad-spend-are-on-the-rise/

Wednesday, January 23, 2013

Luxury Marketers Investing More in Digital


Digital and social to see increased focus in 2013

Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital marketing spend in 2013. Social media was a particular area of focus, with 72% increasing spending in that area specifically.



Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there. Twitter was the next most popular platform, followed by relative newcomer Pinterest.

The power of social is considerable. Facebook, Twitter, Pinterest and YouTube were all more popular places to engage consumers than ecommerce sites, which have a more direct connection to online luxury brands. That being said, more than half of respondents were reaching out through those channels as well.



Visual-focused social sites held special appeal to luxury marketers given their preferred content strategies and conversation tactics. The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using. A majority also said they were deploying video (75%) and content related to new product launches (60%).



When it comes to mobile, however, luxury marketers are still finding their way. While affluent consumers are more likely to be smartphone users than the general population, packing a premium experience into a small screen presents a challenge for luxury goods marketers, for whom luxe is in the details. Only 35% of marketers said they used mobile apps, and only 26% were making use of mobile commerce.

Loyalty programs were another little-used tactic that could potentially play a big role on the web—so far, just 20% were trying them.

http://www.emarketer.com/Article/Luxury-Marketers-Investing-More-Digital/1009619

Youth Marketing: The discourse of free spirit among Indonesian Youth

The young Indonesian are on the transition of values, from communal and tradisionalist to modernist, they seek 'the free spirit' influencers as they are the model figure that nourish their hunger for self esteem.find more about it through this insights slide

Wednesday, January 16, 2013

Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012? [INFOGRAPHIC]


2012 was a huge year for social media. Facebook’s IPO and Instagram buyout dominated the headlines. Twitter is noweverywhere, and celebrated the tail-end of the year by reaching 200 million active users. LinkedIn has strengthened its position as the premier business social network while shaking off Facebook’s share price nightmare to continue to trade near its stock peak. And Pinterest had one of the best twelve months of any social network, ever.
But which of these social behemoths experienced a year that they’re never going to forget?
This infographic takes a closer look at the winners and losers of social media in 2012.
(Source: Pardot.)

http://www.mediabistro.com/alltwitter/social-media-report-card_b34039