Search This Blog

Monday, August 15, 2011

Twitter in Indonesia peaks at weekends, mobile is dominant platform

Ogilvy’s Thomas Crampton has dug up and published a series of insightful graphics providing information on Indonesia’s use of Twitter.

Although it is no longer Asia’s capital of Twitter – having been leapfrogged by Japan last yearthe country is recognised as the world’s biggest Twitter addict by virtue of enjoying the highest rate of Twitter users versus population according to comScore.

Crampton’s statistics, which are provided by Indonesia stats company Saling Silang, clearly demonstrate two notable features of the country’s use of Twitter.
1) Indonesia Twitter users tweet regularly
2) A high level of usage comes from mobile phones
The chart below demonstrate the regularly tweeting habits of Indonesian as the amount of tweets remain comparatively level across the week, even peaking over the weekend.
With weekend users more likely to be using their phone than during the week, two graphics below also show the prevalence of mobile-based tweeting.

The image belows clearly shows a preference for mobile based tweeting with BlackBerry devices particularly popular as Crampton points out.
To give more clarity: UberTwitter is a service primarily used on BlackBerry devices, but also available on iPhone. Combined with Twitter for BlackBerry, it represents more than 50% of the total tweets.

The comparison between Thailand’s most popular platforms (taken from lab.in.th) shows interesting differences, most notably that Thailand has greater reliance on PC-based services – like TweetDeck and web – while iPhone is largely anonymous in Indonesia, as are updates made directly from Foursquare – a popular activity in Thailand.

Finally, Crampton’s most interesting and controversial chart shows that more than half of the tweets sent in Indonesia are retweets of other user’s tweets.
This suggests that not only do Indonesia’s enjoy sharing, but that their Twitter usage is very network specific and they consider other people and followers, choosing to retweet content that may be of interest.

With no such content for other countries included, it is difficult to give any kind of comparative look at this level of retweeting and how much more it is than other countries.
It is also worth bearing in mind that there is no source or disclosure for how the statistics are gathered other than that they apply for January 2010. So while the results and charts are interesting, they may not be entirely accurate though they are certainly reflective of Indonesia’s Twitter fever.
Further information
More information on Indonesia’s overall social landscape – Twitter, Facebook and blogs – can be found be at this slide deck from Saling Silang, which the source of Crampton’s data.
The presentation is hugely insightful and presents a number of new data points and conclusions that have not appeared elsewhere.
H/t to Enda Nasution for pointing out the presentation in full (as I am not currently able to embed it so recommend visiting it at the link)

By Jon Russell http://asiancorrespondent.com/50431/research-twitter-in-indonesia-greatest-at-weekends-inherently-mobile/

No comments:

Post a Comment