In Q3 2011, the best-liked TV creatives for men and women were all
about the chase, as Nielsen research showed both genders enjoyed ads
that represented the often elusive pursuit of love. For women, the
most-liked ad was for Chevrolet Cruze Eco in which a man’s “Janet Marry
Me” plane banner kept flying behind buildings, foiling his marriage
proposal attempts. Guys also showed their sentimental side; their
favorite was a Staples commercial where Rico Rodriguez (known for his
role on ABC’s Modern Family) fails to get a girl’s phone number with his
new pens.
Ads for charitable causes also made their mark on TV viewers in Q3.
Overall, MasterCard’s Stand Up to Cancer ads, featuring Ray Romano, took
the top spot. The Yoplait “Save Lids to Save Lives” commercial also
popped out as a well-liked ad overall.
http://blog.nielsen.com/nielsenwire/media_entertainment/thrill-of-the-chase-best-liked-ads-of-q3-2011-depict-pursuit-of-love/
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