January 9, 2012
Advertisers and those aiming to reach smartphone and tablet users on
their devices should consider the power of free apps. According to
Nielsen’s State of the Media: Consumer Usage Report,
51 percent of consumers say that they are okay with advertising on
their devices if it means they can access content for free. Free apps
are preferred by mobile consumers, though many opt for a combination of
both free and paid apps to include in their collection, which usually
averages 33 apps total.
Among tablet and smartphone users who downloaded only free apps in
the past month, 33 percent chose games, 20 percent chose social
networking and 18 percent chose music. However, app downloaders are
willing to shell out money. Consumers who downloaded just paid apps or a
combination of free and paid apps invested the most in games (35%),
maps/navigation (29%) and music (27%).
http://blog.nielsen.com/nielsenwire/consumer/consumers-ok-with-ads-if-the-apps-are-free/
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