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Friday, February 3, 2012

A Potrait of Indonesia's Very Young, Social, Mobile web Users

The Infographic of the Day Series visually expresses important stories from Asia and the world of technology.

Indonesia’s web users are remarkable in that they tend to be very young, social, and mobile. To celebrate this, the first We Are Social country-by-country report of 24 nations across Asia focuses on Indonesia. And here it is.

Coming after last week's Asia-wide analysis, this time we get a clear portrait of how more than half of Indonesia’s internet users are younger than 20 years of age, and that 66 percent of all desktop web access is from internet cafés. But that’s where mobile fills the breach…

As before, the full slideshow presentation is on the We Are Social site and here’s a selection of some of the hottest stats:

Young, Mobile, But Too Male

The only issue with what’s going on in the country’s vibrant webosphere is that it’s far too skewed towards males.

The fact that people use their mobiles more to get online, however, is actually good news, as it means they’re sort of skipping merrily past the cumbersome PC era. The report tells us that 61 percent of all internet usage in Indonesia is from mobile devices. It’s also allowing the youth to be more social, and has created a preference for DMs over emails:

Indo <3 Facebook & Twitter

Speaking of social, let’s focus solely on Facebook and Twitter. With a full 89 percent of all the nation’s web users visiting social media sites, it’s no surprise that Facebook Pages are big news for brands in the region. Facebook users in the country are a bit more balanced out along gender lines – 60:40 – than the general web populace.

As for Twitter, We Are Social says that the SNS is increasingly becoming a BBM replacement in Indonesia, which would be very bad news for RIM (NASDAQ:RIMM). That’s why there are nearly 1.3 million new tweets from its netizens each day, which is about 15 per second:

Hooked On the Web

Lastly, the country’s internet users are, of course, doing plenty of other things on the web, such as greasing the wheels of business on LinkedIn (860,000 users in Indonesia), or posting to their ‘ole-fashioned blogs (nearly 5.3 million of those in the country). Plus…

Look out for a few more of these in the coming days and weeks, as we peer more closely into some of the nations that PO covers most often, such as Japan, China, India, and Singapore.

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