In little more than a decade, the use of internet search engines has transformed the way businesses advertise. Indeed, internet marketing has become essential for the promotion of products and information,
arguably surpassing other media platforms. Magazine, radio, and TV ads
largely wait for readers, listeners, and viewers to come across their
product alongside unrelated text, sounds, and images that distract from –
or provoke little interest in – the advertised product. On the other
hand, businesses that practice internet marketing can create
informational company websites that are, effectively, ads. They court
their prospective clients by including commonly searched-for keywords
and phrases in their web content and maximizing the number of times
these keywords appear. This internet marketing strategy is called search engine optimization, or SEO.
Online, consumers can almost
instantaneously search for and receive information about products by
typing in keywords into search engines like Google or Yahoo! With just a
single click of the mouse, web surfers will have a list of often
hundreds or thousands of sites providing or advertising (usually)
relevant merchandise and services. Internet search engines thus provide
immediate satisfaction for a need or query in the form of a list of
organic (‘real’) and non-organic (or search engine-sponsored and/or
affiliated) websites and pages containing a high density of those
keywords or keyword phrases. If a business’s website or related website
appears within the first few search results listed, it is all but
guaranteed that that web site will be visited by interested, prospective
clients. Therefore, it is imperative for a would-be successful company
not only to practice internet marketing, but to maximize the effectiveness of their advertisement through the internet marketing strategy of search engine opitmization.
Partnered with blogging as a form of business/website self-promotion, SEO is the key to successful internet marketing.
Businesses hire internet marketing companies as consultants to analyze
their internet marketing strategies. Besides testing websites’
strategies for SEO, these internet marketing companies advise that
websites have an engaging web design, publish press releases, and
sponsor competitions and product give-aways in order to secure business
from prospective customers. Further strategies may include email marketing,
dominating a niche market with affiliate companies, establishing an
opt-in contact list, and getting news stories published. All these
strategies help in increasing product/company visibility through SEO and
blogging techniques.
Internet marketing companies teach that
the goal is not just to increase random traffic to businesses’ websites,
but to attract the ‘right’ prospective customers – that is, people
already interested in whatever product the business in question is
selling. For the purpose they suggest to include popularly searched-for
keywords that are ultimately irrelevant to a website’s content may
increase that site’s visibility, but it will not necessarily increase
product sales. (For example, sprinkling the search keywords “Britney
Spears” throughout a law firm’s website may result in that site’s being
visited by a larger number of people, but it will hardly boost the
number of that firm’s clients.) Similarly, blogging and social marketin on the internet establish a dialogue with potential customers already
interested in the material being discussed (presumably relevant to the
business’s product being sold). Ultimately, the trick to internet
marketing is to appeal to certain kinds of web surfers before the web
content ever even appears to those prospective customers – a
revolutionary marketing strategy.
http://www.stumbleupon.com/su/1GGgan/www.webpagefx.com/Internet-Marketing-Strategy.html/
http://www.competeinfotech.com/blog/digital-marketing-indispensible-item-for-a-spicy-gravy-of-web-business/
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