In the age of Facebook and cloud computing, listening to customers is
more important than ever. It sounds simple enough, but there are tweets,
online comments, and various other channels of digital communication to
pay attention to. A 2011 Dell-commissioned Forrester Consulting survey
of 200 US-based companies explores how organizations have implemented
listening and digital engagement to reap the benefits of web 2.0.
http://holykaw.alltop.com/social-mediating-are-brands-listening-in-the?tu3=1
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