Pinterest has become an online phenomenon as a visually driven social
network where users create virtual pinboards that they fill with images
from around the web. People share images of things that pique their
interest by “pinning” them on pinboards in an array of categories such
as fashion, cooking, and crafts. Other
Pinterest users pass them on by
“repinning” them to their own pinboards. Its explosive popularity has
made it the fastest-growing social site today and turned it into a
powerful business and marketing tool for brands, since many of these
“pinnable” images are actually marketing materials for brands. The
“pinned” images allow companies to promote their products and establish
their brand personalities in a highly sharable forum. The distribution
of these images typically retain their source links and help drive
referral traffic to brand websites and encourages brand adoption among
the Pinterest community.
For a closer look at how Pinterest has become a
major marketing tool, MDG Advertising created this insightful
infographic that illustrates the demographics, unique visitors, and
companies jumping to get in on Pinterest’s popularity.
http://www.mdgadvertising.com/blog/a-marketers-guide-to-pinterest-pin-it-to-win-it-infographic/
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