Social marketing was “born” as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to “sell” ideas, attitudes and behaviors. Kotler and Andreasen define social marketing as “differing from other areas of marketing only with respect to the objectives of the marketer and his or her organization.
Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.” This technique
has been used extensively in international health programs, especially
for contraceptives and oral rehydration therapy (ORT), and is being used
with more frequency in the United States for such diverse topics as
drug abuse, heart disease and organ donation. Like commercial marketing, the primary focus is on the consumer–on learning what people want and need rather than trying to persuade them to buy what we happen to be producing. Marketing talks to the consumer, not about the product. The planning process takes this consumer focus into account by addressing the elements of the “marketing mix.”
This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion.These are often called the “Four Ps” of marketing. Marketing also adds a few more “P’s.” At the end is an example of the marketing mix.marketing has become the next big thing. It has become a powerful way to get customers and more business.
Since social marketing has come on board, you don’t have to spend hours running traffic down.You simply use this powerful tool and they will come to you! In the term of traffic, social marketing has become a business‘s best friend.The top social media sites all have a large amount of traffic and by using this tool, so can you.
What is Social Marketing?
If you don’t understand social marketing and what it could mean for your business then you may be missing out on a huge opportunity. Think of social marketing as the word of mouth advertising
of old. Someone buys something from your store then they tell a friend
about it. Pretty soon their friends are shopping at your store and their
friends, etc.
Now, jump to the technology age in which we live in today and the
fact the information travels faster than ever and you can quickly
realize why you need social marketing to propel your business. Selling your product
to one person or even getting someone to like your page almost
instantly tells their friends. This can quickly reach into thousands per
day for each person.
Having just a few people per day like your page could potentially have huge benefits for your business.
This is the power of marketing and what it can do for your
business.Another important aspect of social marketing is the effect it
has on search engines. More and more search engines like Google use social factors to influence where a site ranks in the search results.
By having a huge following and social presence
you can help your website’s search engine rankings. Adding organic
search visitors to the already growing number of visitor from your
social efforts will be a win win for your business or website.
http://marketguidepro.com/2012/02/social-marketing-reaching-more-customers.html
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