The Value of a Social Following [INFOGRAPHIC]

A lot of social marketers will tell you to throw ROI out the window when it comes to social media. We think they are wrong. We believe there is a value in a Like or Follow. So we’ve created this infographic to help show how much a social following is really worth to businesses. In this infographic you will learn:

• How following a brand can effect customers purchase intent.
• What companies are saying about the effect of social media.
• The value of Twitter and Facebook followers.
• Average costs of acquiring Twitter and Facebook followers through promoted means.

http://imbuemarketing.com/2012/the-value-of-a-social-following-infographic/