Search This Blog

Friday, June 29, 2012

Led by Emerging Markets, Global Ad Spend Up 3.1% in Q1 2012


After a strong finish to 2011, global ad spend continued to rise in the beginning of 2012: up 3.1 percent compared to the same period (Q1) last year. According to Nielsen’s quarterly Global AdView Pulse report, emerging markets like the Middle East and Africa saw double-digit increases while North America and Asia Pacific saw modest more gains of 2.1 and 1.7 percent, respectively. Overall global ad spend in Q1 2012 was $128 billion USD.
Biggest Surges & Declines
The Middle East and Africa was up 23.3 percent as advertisers turned to budding and stabilizing economies there. In particular, Egypt saw ad spend growth of 67 percent in Q1 following last year’s Arab Spring.
Ad spend in Europe declined slightly (1.4%), with countries most impacted by the recession seeing the biggest changes. Greece and Spain, for example, both saw significant declines, while France, Germany and Switzerland drew more ad dollars than last year. Europe was the only region to see a decrease in ad spend.
Nielsen-Global-AdView-Pulse-Regions
Trends to Watch
While ad spend increased only slightly in January compared to last year, the year-over-year change grew steadily in the subsequent months. By March 2012, global ad spend was 4.5 percent higher than a year earlier. Market conditions and political unrest in 2011 may have contributed to lower spending last year, and Nielsen will watch to see if these increases are sustained in Q2.
Methodology
The external data sources for the other countries included in the report are:
  • Argentina: IBOPE
  • Brazil: IBOPE
  • Croatia: Nielsen in association with Ipsos
  • Egypt: PARC (Pan Arab Research Centre)
  • France: Yacast
  • Greece: Media Services
  • Hong Kong: admanGo
  • Japan: Nihon Daily Tsushinsha
  • Kuwait: PARC (Pan Arab Research Centre)
  • Lebanon: PARC (Pan Arab Research Centre)
  • Mexico: IBOPE
  • Pan-Arab Media: PARC (Pan Arab Research Centre)
  • Portugal: Mediamonitor
  • Saudi Arabia: PARC (Pan Arab Research Centre)
  • Spain: Arce Media
  • Switzerland: Nielsen in association with Media Focus
  • UAE: PARC (Pan Arab Research Centre)

http://blog.nielsen.com/nielsenwire/media_entertainment/led-by-emerging-markets-global-ad-spend-up-31-in-q1-2012/

Wednesday, June 27, 2012

Content, context, & concern for youth marketing in Indonesia


 Kata Galau menjadi semacam trend di kalangan anak muda Indonesia. Budaya Korea pun sedang digandrungi oleh kalangan muda mudi di tanah air ini. Dalam slide share ini akan menjelaskan bagaimana sebuah kata Galau dan budaya K-POP dapat menjadi konten marketing yang menjual dalam industri periklanan dan marketing dengan target pasar para remaja di Indonesia . 

http://enterthelab.com/index.php?m=insight&s=detail&id=153

Monday, June 18, 2012

Persaingan Google+ dan Facebook Meraih Jumlah Login


Facebook Login Q1 Situs jejaring sosial Google+ mungkin belum bisa mengungguli Facebook atau Twitter dalam jumlah pengguna. Namun demikian, situs milik Google ini terus berkembang dengan sejumlah penambahan fitur baru. Salah satu yang dilakukan oleh Google untuk menambah trafik pengunjung dan pengguna adalah dengan memanfaatkan fitur “social login” atau login sosial.
Fitur ini berupa cara orang menggunakan kredensial login mereka untuk masuk ke satu situs dan pindah ke situs lainnya. Google membuat kartu identitas internet buat pengguna layanannya sehingga mempercepat proses pembuatan sebuah profil baru di Google+.
Cara yang sama sebenarnya dilakukan Facebook. Bedanya, Facebook melakukannya dengan memanfaatkan layanan lain seperti Pinterest dan Spotify. Pada kedua layanan ini, para penggunanya menggunakan login sosial untuk mengakses Facebook.
Sementara itu, Google yang memiliki banyak layanan internal seperti Gmail, YouTube, atau Search seharusnya lebih mudah untuk meraup lebih banyak pengguna. Namun sampai Q1 2012, Facebook masih unggul atas Google+ dalam pemanfaatan login sosial dengan perbandingan 45% : 31%.
Social Login
Infografik dari Janrain tersebut menunjukkan komparasi antara persentase login di Facebook, Google+, Yahoo!, Twitter,  Windows Live, dan LinkedIn. Di dalam infografik tersebut juga disebutkan mengenai tren login dari peranti mobile yang kian tumbuh. Lagi-lagi Facebook masih menguasai login dari peranti mobile selama Q1 2012 dengan persentase 49%, disusul Google+ (25%), Twitter (14%), Yahoo! (9%), dan lainnya (4%).
Social Login & Sharing
Login sosial merupakan gerbang bagi para pengguna media sosial bisa berbagi informasi apapun ke publik. Tren berbagi di ranah media sosial juga masih dikuasai Facebook (51%) dibanding Twitter (39%), LinkedIn (2%), Yahoo! (2%), dan MySpace (1%).
Sumber artikel: SocialTimes

Monday, June 4, 2012

Facebook Users Interact With Brand Content Over Ads

Will users click Facebook’s Sponsored Stories?

Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road.
In January 2012, 44% of internet users worldwide said they never clicked on ads or sponsored listings on Facebook, according to the “Search and Social Media Survey (2011-2012)” report from search engine marketing company Greenlight. An additional 31% said they rarely clicked on advertisements.

Image

However, only 17% said they never “liked” brands and companies on Facebook, according to the same study. A quarter of users (26%) said they did so often and 9% said regularly.

Image

“Pick your favorites,” in which users can choose a certain number of items from a list as their favorites, was the most popular type of branded content users shared, at 39%, according to an April 2012 study from Wildfire. An additional 32% shared quizzes, 29% shared trivia contests and 26% shared sweepstakes. Wildfire also found that 82% of users who clicked on a friend’s post about a quiz went on to also take that quiz.

Image

While this interaction and sharing of branded content is good for companies, it doesn’t require them to pay Facebook for the exposure. In February, Facebook reported that each week, only 16% of a company’s fans will see a brand post in either their news feed or on the right-hand side of their homepage.

In order to increase that percentage, Facebook launched Reach Generator, which guarantees that 50% of fans will see a branded post each week. Reach Generator is just one way Facebook is encouraging companies to spend money with the site, rather than relying on unpaid brand content reaching users.