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Thursday, January 31, 2013

In Indonesia's Cities, Mobile Boosts Internet to No. 2 Media Spot

Mobile overtakes internet cafes as primary access point

Indonesia, with rising internet penetration and ad investment, is following trends in other emerging economies, with early development concentrated firmly in cities. According to eMarketer estimates, overall internet penetration reached nearly one out of four people in the highly populous island-state in 2012. By contrast, data from Yahoo! and TNS found internet penetration in urban Indonesia reached 57% last year.

That figure propelled online access above newspapers, to become the No. 2 medium in the country’s cities, behind TV.














Unsurprisingly, the young and moneyed were the most likely to access the internet, but it was notable just how youthful online reach really was in Indonesia. Nine out of 10 teenagers between 15 to 19 years old went online, the highest rate of internet penetration of all broken out age groups. Internet activity remained fairly uncommon among the older population. Only one out of four of those between 40 to 50 years old went online.

In 2012, mobile phones became the preferred means of accessing the internet, with 62% of those in urban Indonesia going online via feature phones or smartphones.

Internet cafes lost reach, as more consumers adopted personal access points—if not by phone than from home. Less than half of internet users accessed at cafes last year, down from 83% in 2009.


Feature phones were the leading mobile device used to go online. At 86% penetration, their presence was more than four times that of smartphones, which reached 20% of the urban population. And while those accessing from home spent the most time online, at 11 hours per week, the amount of time residents spent online on mobile was not far behind. In 2012, the report found mobile accounted for 10 hours of internet time, up from 8 hours in 2011.

Regardless of whether internet users were on mobile or desktop, they have a penchant for social networking. Visiting a social networking site was the top online and mobile activity, with 90% penetration online overall and 76% penetration on mobile.

Instant messaging was the next most popular mobile internet activity in urban Indonesia, but by a much lower percentage, under half reported instant messaging over the mobile internet. Looking up information and accessing email each reached approximately two out of five mobile internet users, but the report expected those percentages to continue rising.


Online overall, residents were more likely to use the internet for research and email, but social networking and entertainment were still primary activities, a reminder that internet activity in the country remains the terrain of the young.

http://www.emarketer.com/Article/Indonesias-Cities-Mobile-Boosts-Internet-No-2-Media-Spot/1009637

Friday, January 25, 2013

Globally, Cinema and Internet Ad Spend Are on the Rise

Ad spending rose 3.3 percent year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew the most during the period at 7.7 percent and 9.2 percent, respectively.

Internet
Display Internet advertising benefited from budget increases by advertisers in the financial, fast-moving consumer goods (FMCG) and telecommunications categories. Telecommunications companies, which saw the greatest percentage increase in advertising spend for the year-to-date, increased their display Internet ad investments by more than 25 percent during the period. Display Internet advertising even increased in Western Europe’s beleaguered advertising market, rising 9 percent during the first three quarters of 2012. In fact, display advertising was the sole media type to experience spending growth in the region.
Cinema
Cinema advertising is resurging in Asia Pacific, as advertisers seize the opportunity to engage a captive audience. Third-quarter regional ad spending spiked a remarkable 54.7 percent, contributing to a 12.3 percent global jump. Other markets, such as Latin America and Europe, reported year-over-year declines (-5.5% and -4.5%, respectively) in cinema ad spending.
Television
Television advertising’s 4.3 percent year-to-date rise marked an increase from 3.1 percent for the first half of the year. Double-digit growth in North American Q3 spending (13.6%) led the overall growth. With a 61.8 percent share of spend in all media types, television’s ad spend growth underscores television’s standing as the predominant communication medium for advertisers.
Print
Magazines were the only media type to experience a decrease in ad spending (-1.3%) from January to September 2012, and newspapers experienced little change (0.8%) over the period. Comparing Q3 2012 to Q3 2011, both types of print media saw a decrease in ad spend: 1.8 percent for magazines and 0.6 percent for newspapers. Though the Asia Pacific region increased its investment in magazine advertising (up 5.3% YTD)–supported by key markets, like China (+10.6%) and Japan (+3.8%)–advertisers in both North America (-3.2%) and Europe (-6.8%) reduced their ad budgets for magazines.
http://blog.nielsen.com/nielsenwire/consumer/globally-cinema-and-internet-ad-spend-are-on-the-rise/

Wednesday, January 23, 2013

Luxury Marketers Investing More in Digital


Digital and social to see increased focus in 2013

Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante. According to a survey of over 130 worldwide luxury marketing executives conducted by Worldwide Business Research and ShopIgniter, 85% said they planned to increase their digital marketing spend in 2013. Social media was a particular area of focus, with 72% increasing spending in that area specifically.



Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there. Twitter was the next most popular platform, followed by relative newcomer Pinterest.

The power of social is considerable. Facebook, Twitter, Pinterest and YouTube were all more popular places to engage consumers than ecommerce sites, which have a more direct connection to online luxury brands. That being said, more than half of respondents were reaching out through those channels as well.



Visual-focused social sites held special appeal to luxury marketers given their preferred content strategies and conversation tactics. The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using. A majority also said they were deploying video (75%) and content related to new product launches (60%).



When it comes to mobile, however, luxury marketers are still finding their way. While affluent consumers are more likely to be smartphone users than the general population, packing a premium experience into a small screen presents a challenge for luxury goods marketers, for whom luxe is in the details. Only 35% of marketers said they used mobile apps, and only 26% were making use of mobile commerce.

Loyalty programs were another little-used tactic that could potentially play a big role on the web—so far, just 20% were trying them.

http://www.emarketer.com/Article/Luxury-Marketers-Investing-More-Digital/1009619

Youth Marketing: The discourse of free spirit among Indonesian Youth

The young Indonesian are on the transition of values, from communal and tradisionalist to modernist, they seek 'the free spirit' influencers as they are the model figure that nourish their hunger for self esteem.find more about it through this insights slide

Wednesday, January 16, 2013

Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012? [INFOGRAPHIC]


2012 was a huge year for social media. Facebook’s IPO and Instagram buyout dominated the headlines. Twitter is noweverywhere, and celebrated the tail-end of the year by reaching 200 million active users. LinkedIn has strengthened its position as the premier business social network while shaking off Facebook’s share price nightmare to continue to trade near its stock peak. And Pinterest had one of the best twelve months of any social network, ever.
But which of these social behemoths experienced a year that they’re never going to forget?
This infographic takes a closer look at the winners and losers of social media in 2012.
(Source: Pardot.)

http://www.mediabistro.com/alltwitter/social-media-report-card_b34039

Tuesday, January 8, 2013

Internet Marketing Trends For 2013


A new year is coming. And with it comes a chance for business owners and marketers to evaluate what they’re doing, uncover what’s not working, and focus on the new trends that are worth their attention.
As 2013 approaches, below are five Internet marketing trends for small business owners to focus on.
internet marketing trends
Emphasis on Inbound Marketing Techniques
Whether you want to call it inbound marketing or simple diversifying your traffic, 2013 will see an increased emphasis on creating, nurturing, and converting leads through strategically placed content. The past year has been about the death of interruption marketing. Businesses can no longer expect to earn an audience by shouting at them or “interrupting” their daily activities. In 2013, earned media will become increasingly important as brands trying to insert themselves into the natural conversation happening on blogs, in social media, in forums, on Q&A sites, etc. It’s not enough anymore to purchase a Yellow Pages ad and expect that your audience will find you. Now, businesses need to do the legwork to make their brands appear in the places consumers are looking. They’ll be looking to do it via more strategic blogging, email marketing, retargeting, white papers, social activity and other methods.
Responsive Design Becomes The Norm
It’s getting harder to predict how a user will access your website. Instead of creating separate experiences for PC, mobile and tablets, in 2013 brands will look to create one experience to rule them all. They’ll be looking to responsive design.
Through responsive design, a site changes based on the size of the device used, making it easier to navigate on smaller devices like tablets and smartphones. Responsive layouts take developing for specific screen resolutions out of the design/development equation and make screen resolutions more of a tool than a limitation. With responsive design, site owners are able to shape the experience based on predefined minimum and maximum pixel dimensions. The result is a personalized, stronger experience with higher conversions.
While some design shops still consider responsive design an “option”, I’d argue it now has to be the standard. Even Google is recommending responsive design as the best way to optimize for mobile. If your site isn’t built on responsible design technology, it’s time to start considering it. As Tom Demers noted in his 2013 SEO Trends post,awareness about mobile is going to be the first steps for SMBs but don’t wait too long to react.
A Move Toward Big Data
Businesses have long used the trackability of the Web as a reason to invest in SEO, paid search, social media, and other digital marketing initiatives. However, the people in charge of these different marketing disciplines would often sit in different rooms. They didn’t talk to one another. Data wasn’t shared. Instead, everything was done in silos instead of working in combination.
In 2013, walls will begin to break.
The year 2012 already saw how big data was changing the practice of online marketing. However, now that we’ve seen it, more will embrace it. By taking a cross-channel view of our marketing efforts, marketers will be able to take advantage of the data they’re getting from each channel and combine their data for deeper insights. This will result in not only smarter, more efficient campaigns, but for more integrated marketing that blends SEO, PPC, PR, social media, video, etc, together for a more unified message.
If you’re not currently looking at your data as a whole, start developing a process to help you do so. Because as valuable as your data is broken out in different silos (social media, SEO, PPC), its leagues more valuable when combined and looked at as one entity.
Taking A Deeper Look at Content
Tom already spoke about the need for “thick” content, so if you didn’t hear his cry then, it’s time to give it another read. Content has long been hailed King, but it’s only been within recent month that it’s really been given any respect. With search engine updates specifically geared at rewarding high quality content (and penalizing low quality content) more and more sites will be looking to up the ante in 2013. The result will be a larger focus on creating evergreen content that provides a great value to searchers. It also means businesses will have to take a much more strategic approach to content marketing.
Businesses that get more serious about content will see great gains, both from the searchers who consume it and the search engines who can’t help but rank it.
Creating a True Process For Social Media
It’s been a bit of a gold rush out there in social media. For a bit, brands were getting involved without much thought as to why they were there or what they were hoping to get out of it. We saw lots of dollars thrown at Twitter use, Facebook marketing, and creating Pinterest strategies. And while that won’t slow down in the coming year, applying metric to this avenues will become increasingly important. Because as the medium matures, so must the results.
This will start with creating a smarter social media framework. Identifying your objectives for getting involved and then building out the metrics that will show you whether you’ve reached them or not.
Brands will look to create stronger internal pipelines to help them respond to the insights they’re gleaning via social. It’s not enough to hear consumer complaints. There must be a system for how to move social messages from one department to another so that everyone benefits and everyone is tuned in.
Brands will move from a single Community Manager to adopting tools to help them manage the whole process.
The result will be that social media becomes a more legitimized marketing practice. Those who are ready to take it to the next level will benefit. Those still hoping to “make do” with the primitive brand use will not fare so well.
Those are five big Internet marketing trends I see coming down the pipeline for 2013. What do you most have your eyes on?
Relationship building will be big in 2013 especially now that SEO can be dealt with offline with citation. You don’t necessarily need links any more as Google is intuitive enough to pick up on non linked name drops and the associated content that are being named with.
http://smallbiztrends.com/2013/01/internet-marketing-trends-for-2013.html

Wednesday, January 2, 2013

How Organizations Structure Social Media Teams (infographic)



Most companies have jumped on the social media bandwagon, but business owners out there might still be wondering exactly how their colleagues across the board are organizing this particular branch of their business.
Learn how much efforts businesses are putting in their social media campaigns. How many people they have employed for their social media campaigns, what qualities employers look for in social media experts by the detailed infographic on How Organizations Structure their Social Media teams.
Go-Gulf.com has the inside scoop on how much staff is devoted to this task, how it’s being used and what companies are looking for in a social media expert to provide a peek behind the curtain.
http://www.go-gulf.com/blog/how-organizations-structure-social-media-teams/