Social media gives small businesses a platform to amplify their voice
and visibility among prospective customers. For many small businesses,
this is a rich opportunity, as you can see in the following infographic –
a look at social media use by small businesses (click image for full
size version).
http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
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Friday, September 30, 2011
Brands set out social goals
NEW YORK: Driving word of mouth, boosting consideration levels and
enhancing customer relationships are some of the key reasons brand
owners are using social media, a study has found.
Microsoft Advertising, a unit of the global IT giant, and Advertiser Perceptions, the insights provider, surveyed 700 major corporations currently utilising these platforms to engage consumers.
Among the highest-spending companies featured in the analysis, 27% stated that the primary motivation for their investment was stimulating word of mouth between shoppers.
More specifically, these marketers hoped to identify and connect with influencers, secure buzz about their brands, products and deals, and inspire viral distribution to a relevant audience.
The most important challenge was concerning the last of these goals, as two-thirds of firms believed the word of mouth generated typically did not reach the intended demographic.
Proving the return on investment from campaigns run via social media services was also a commonly-mentioned issue by the communications specialists questioned.
Elsewhere, the study revealed encouraging brand consideration and trial took second place in terms of the incentive to leverage sites like Facebook, having been cited by 26% of the executive panel.
Direct response marketing efforts hoping to fuel an actual engagement or conversation with present and potential buyers scored 21%, taking third position in the process.
Customer relationship management, which has proved a particularly popular model on Twitter, the microblogging platform, received 18% on this metric.
However, social "listening" or other "inbound" objectives – linked to web users discovering brands in a more organic than marketing-led fashion – posted a modest 6%.
Additional research by Microsoft Advertising demonstrated that 50% of consumers are likely to buy something as a result of word of mouth recommendations, but also noted 90% of all such conversations take place offline.
"This certainly backs up social marketers' desire to reach the right social audience for their brand," said Beth Uyenco Shatto, Microsoft Advertising's global research director.
Data sourced from Microsoft Advertising; additional content by Warc staff, 30 September 2011
http://www.warc.com/LatestNews/News/Brands_set_out_social_goals.news?ID=28882
Microsoft Advertising, a unit of the global IT giant, and Advertiser Perceptions, the insights provider, surveyed 700 major corporations currently utilising these platforms to engage consumers.
Among the highest-spending companies featured in the analysis, 27% stated that the primary motivation for their investment was stimulating word of mouth between shoppers.
More specifically, these marketers hoped to identify and connect with influencers, secure buzz about their brands, products and deals, and inspire viral distribution to a relevant audience.
The most important challenge was concerning the last of these goals, as two-thirds of firms believed the word of mouth generated typically did not reach the intended demographic.
Proving the return on investment from campaigns run via social media services was also a commonly-mentioned issue by the communications specialists questioned.
Elsewhere, the study revealed encouraging brand consideration and trial took second place in terms of the incentive to leverage sites like Facebook, having been cited by 26% of the executive panel.
Direct response marketing efforts hoping to fuel an actual engagement or conversation with present and potential buyers scored 21%, taking third position in the process.
Customer relationship management, which has proved a particularly popular model on Twitter, the microblogging platform, received 18% on this metric.
However, social "listening" or other "inbound" objectives – linked to web users discovering brands in a more organic than marketing-led fashion – posted a modest 6%.
Additional research by Microsoft Advertising demonstrated that 50% of consumers are likely to buy something as a result of word of mouth recommendations, but also noted 90% of all such conversations take place offline.
"This certainly backs up social marketers' desire to reach the right social audience for their brand," said Beth Uyenco Shatto, Microsoft Advertising's global research director.
Data sourced from Microsoft Advertising; additional content by Warc staff, 30 September 2011
http://www.warc.com/LatestNews/News/Brands_set_out_social_goals.news?ID=28882
Thursday, September 29, 2011
Facebook changes means brands need to update their thinking
by Jonathan Beeston,
Facebook’s F8 conference threw up some interesting updates. While some of these in theory only apply to individuals rather than brand pages, if Facebook follows its usual form, they’ll be introduced to branded pages soon.
The most interesting (in my view) changes that brands should start thinking about sponsored stories and now apps are getting much more social.
Sponsored stories get more active
Consumers won’t be limited to showing they ‘like’ brands or apps any more; developers can give consumers a greater choice of showing how they are interacting with a brand or content by combining any verb with any noun. So a consumer’s timeline might show: ‘Jon is reading The Economist’, ‘Jon is listening to Radio 4’ or (less likely to those who know me) ‘Jon is supporting Stoke in the Premier League’. (At the moment, these actions are to be defined by the developer, not the consumers, so brands don’t need to worry about ‘Jon is deriding X-Factor’ just yet.)
This will give brands a great opportunity to create more relevant action-based commentary in users’ timelines, rather than the passive ‘like’. If a friend of mine likes the look of the paper I’m reading on Facebook, they might launch the app straight from the relevant sponsored story, and take out a subscription; or buy a tickets to the next rugby game.
These kind of action-based stories will help marketers create ads with more relevant targeting, too: supermarkets could target those people who are ‘cooking’ regularly to suggest new food products, or a sports brand target those people running the marathon with me.
Apps need to get more social
Apps are the lifeblood of brands on Facebook, used for competitions, interaction, demos and more. The new focus on ‘social discovery’ by Facebook means that users will be able to see more easily what apps their friends are using and when they’re in an app.
So while previously the most common app was for one-off competitions and sweepstakes, brands might want to consider creating new lifestyle apps that give consumers a good reason to go back and use apps regularly, to increase the number of times friends of people using the app will see information about it in their timeline, news feed or the new ‘ticker’ bar.
The idea is that if you see a friend using a branded app every day, you’ll be more interested in what that app could offer you; and you can launch the app straight from the ticker. Of course, apps will have to be incredibly imaginative and engaging – and relevant to what consumers do every day within Facebook – for brands to pull this off.
Overall, the updates mean more ‘social discovery’ – finding out what your friends are doing, and joining in. This is good news for brands, but the pressure is on to create even more relevant content, and shift that content to be based around action, not information.
(For a full analysis of the updates, see the blog post by Lawrence Mak at Context Optional over in the US, here.)
http://wallblog.co.uk/2011/09/29/facebook-changes-means-brands-need-to-update-their-thinking/Facebook’s F8 conference threw up some interesting updates. While some of these in theory only apply to individuals rather than brand pages, if Facebook follows its usual form, they’ll be introduced to branded pages soon.
The most interesting (in my view) changes that brands should start thinking about sponsored stories and now apps are getting much more social.
Sponsored stories get more active
Consumers won’t be limited to showing they ‘like’ brands or apps any more; developers can give consumers a greater choice of showing how they are interacting with a brand or content by combining any verb with any noun. So a consumer’s timeline might show: ‘Jon is reading The Economist’, ‘Jon is listening to Radio 4’ or (less likely to those who know me) ‘Jon is supporting Stoke in the Premier League’. (At the moment, these actions are to be defined by the developer, not the consumers, so brands don’t need to worry about ‘Jon is deriding X-Factor’ just yet.)
This will give brands a great opportunity to create more relevant action-based commentary in users’ timelines, rather than the passive ‘like’. If a friend of mine likes the look of the paper I’m reading on Facebook, they might launch the app straight from the relevant sponsored story, and take out a subscription; or buy a tickets to the next rugby game.
These kind of action-based stories will help marketers create ads with more relevant targeting, too: supermarkets could target those people who are ‘cooking’ regularly to suggest new food products, or a sports brand target those people running the marathon with me.
Apps need to get more social
Apps are the lifeblood of brands on Facebook, used for competitions, interaction, demos and more. The new focus on ‘social discovery’ by Facebook means that users will be able to see more easily what apps their friends are using and when they’re in an app.
So while previously the most common app was for one-off competitions and sweepstakes, brands might want to consider creating new lifestyle apps that give consumers a good reason to go back and use apps regularly, to increase the number of times friends of people using the app will see information about it in their timeline, news feed or the new ‘ticker’ bar.
The idea is that if you see a friend using a branded app every day, you’ll be more interested in what that app could offer you; and you can launch the app straight from the ticker. Of course, apps will have to be incredibly imaginative and engaging – and relevant to what consumers do every day within Facebook – for brands to pull this off.
Overall, the updates mean more ‘social discovery’ – finding out what your friends are doing, and joining in. This is good news for brands, but the pressure is on to create even more relevant content, and shift that content to be based around action, not information.
(For a full analysis of the updates, see the blog post by Lawrence Mak at Context Optional over in the US, here.)
Perceptions of ads fall in France
PARIS:
The number of French consumers holding a negative view of advertising
has increased in France, but perceptions of brands have remained largely
stable, according to a study.
TNS Sofres, the research firm, polled 1,006 people in the country, and found 49% of this audience generally paid attention to ads they were exposed to via TV, magazines, the internet and other media.
Such a figure constituted a decrease from the 57% registered in 2008, although it also marked a slight improvement on the 48% delivered in similar analysis published during 2010.
By contrast, the proportion of respondents ignoring brand messages stood at a low of 43% in 2008, before expanding to 52% in 2010 and then contracting to 50% in 2011.
Using a ten-point scale, TNS Sofres asked the panel to rate their overall impression of advertising, and revealed totals had deteriorated to four points, versus 4.7 points in 2004 and 4.2 points in 2010.
More specifically, 81% of interviewees regarded ads as "invasive", 66% depicted them as "banal", 57% perceived commercials as "aggressive", and 53% saw them as being "dangerous".
Positive descriptions included the fact ads were "informative" on 52%, and could be "entertaining" on 46%. However, scores on the latter metric fell by four percentage points compared with 2010.
Elsewhere, 48% of adults believed ads were useful and 43% thought they were convincing, both drops from 12 months ago.
The share of participants who actively enjoyed advertising came in at 13%, a decline measured against the peak of 20% recorded in 2004, 2006 and 2008, and one point down from 2010.
Equally, the amount of contributors with unfavourable opinions rose from 25% in 2004 to a high of 37%, also a three-point lift over the last year. The rest of the sample was neutral.
Upon being requested to assess major everyday brands, consumers awarded the products concerned an average of 5.8 points out of ten, a rating which has stayed essentially constant since 2005.
A further 67% of shoppers agreed these goods were desirable, 68% saw them as innovative and 58% viewed them as reassuring. Less encouragingly, just 39% felt respected by brands.
Data sourced from TNS Sofres; additional content by Warc staff, 29 September 2011
http://www.warc.com/LatestNews/News/Perceptions_of_ads_fall_in_France.news?ID=28871
TNS Sofres, the research firm, polled 1,006 people in the country, and found 49% of this audience generally paid attention to ads they were exposed to via TV, magazines, the internet and other media.
Such a figure constituted a decrease from the 57% registered in 2008, although it also marked a slight improvement on the 48% delivered in similar analysis published during 2010.
By contrast, the proportion of respondents ignoring brand messages stood at a low of 43% in 2008, before expanding to 52% in 2010 and then contracting to 50% in 2011.
Using a ten-point scale, TNS Sofres asked the panel to rate their overall impression of advertising, and revealed totals had deteriorated to four points, versus 4.7 points in 2004 and 4.2 points in 2010.
More specifically, 81% of interviewees regarded ads as "invasive", 66% depicted them as "banal", 57% perceived commercials as "aggressive", and 53% saw them as being "dangerous".
Positive descriptions included the fact ads were "informative" on 52%, and could be "entertaining" on 46%. However, scores on the latter metric fell by four percentage points compared with 2010.
Elsewhere, 48% of adults believed ads were useful and 43% thought they were convincing, both drops from 12 months ago.
The share of participants who actively enjoyed advertising came in at 13%, a decline measured against the peak of 20% recorded in 2004, 2006 and 2008, and one point down from 2010.
Equally, the amount of contributors with unfavourable opinions rose from 25% in 2004 to a high of 37%, also a three-point lift over the last year. The rest of the sample was neutral.
Upon being requested to assess major everyday brands, consumers awarded the products concerned an average of 5.8 points out of ten, a rating which has stayed essentially constant since 2005.
A further 67% of shoppers agreed these goods were desirable, 68% saw them as innovative and 58% viewed them as reassuring. Less encouragingly, just 39% felt respected by brands.
Data sourced from TNS Sofres; additional content by Warc staff, 29 September 2011
http://www.warc.com/LatestNews/News/Perceptions_of_ads_fall_in_France.news?ID=28871
Tuesday, September 27, 2011
The Business of Communicating Values
by Rosanna M. Fiske
Businesses communicate a lot of things. Many love to boast when
their revenues soar, or publicize the strategic restructuring of their
organizational response committees (whatever that means). But often
missing from a firm's communications is something absolutely fundamental
to its operations: its values.
If a company doesn't take the time and effort to communicate its values in a meaningful way, then it's like the old tree-falling-in-the-forest cliché: It makes a big splash, but no one is around to appreciate its impact.
I was reminded of this while reading David Rock's "The Business of Values" here on HBR.org. Rock outlines three common approaches to how business schools teach corporate values: values as ethics; identifying a set of universal values; and the recognition of values. He concludes, resolutely, that it "may be time to take the whole business of values, and the values of our businesses, a lot more seriously."
Recent high-profile scandals and crises have made it clear that many businesses do not properly or openly communicate their values. That has direct and indirect effects on the economy, which is made all the worse by rising fears of a double-dip recession and angst over the state of global markets.
Just look at how The News of the World phone-hacking scandal has exposed News Corp. to accusations over the company's values and the efficacy of its leadership. Had the company more openly communicated what it stands for and the moral compass its employees follow, it likely would not have been vilified so thoroughly in the press. Despite numerous protestations from Rupert Murdoch and his top lieutenants that the company's values align perfectly with the public's best interests, the damage has been done. The public is left questioning what, if anything, does this company stand for?
Even NewsCorp. purports to have values, but like many other companies it fails to effectively communicate them to the outside world. Having strong corporate values is admirable, but values without proactive employee communication of their importance might as well not exist. A firm might host a company-wide meeting to reaffirm the employee-engagement program or to deliver the annual report, but how often have you seen that effort start with a bang and quickly fizzle out as people move on with their day-to-day tasks? Employee communications has never been a more important component of a CEO's management toolbox, and we must educate our employees on how to effectively communicate values and make them resonate.
What else can businesses do to better communicate their values? A few key ideas to keep in mind:
Ask employees what is important to them. Seek their input on how well the company's work, and in turn, its employees, reflect their value system. Remember that generalized concepts — even oft-used words found in mission statements like "integrity" and "commitment" — have different meanings to people from different cultures and backgrounds.
Establish core values across the company, not just within management. If management sets values, who would own them? You need buy-in from employees; they have to feel a certain ownership over value creation.
Develop a values communications plan. Employee communications has to be at the forefront of your value-setting agenda; too often, executives fail to proactively seek employee input and buy-in before values are put in place. This leads to antipathy and resentment among those employees who don't feel a company's values align with their personal and professional aspirations.
Live your values. Embrace the corporate values and be mindful of them in every decision you make — both in good and bad times. Never forget that actions speak louder than words.
Few companies get every component of "the business of values" just right. Value setting is a tough business, often fraught with multiple challenges and divergent agendas. But once those values are set, right or wrong, every CEO would be wise to communicate them and live them as though his business depends on it. Because it just might.
http://blogs.hbr.org/cs/2011/07/the_business_of_communicating.html?cm_mmc=email-_-newsletter-_-management_tip-_-tip092711&referral=00203&utm_source=newsletter_management_tip&utm_medium=email&utm_campaign=tip092711
If a company doesn't take the time and effort to communicate its values in a meaningful way, then it's like the old tree-falling-in-the-forest cliché: It makes a big splash, but no one is around to appreciate its impact.
I was reminded of this while reading David Rock's "The Business of Values" here on HBR.org. Rock outlines three common approaches to how business schools teach corporate values: values as ethics; identifying a set of universal values; and the recognition of values. He concludes, resolutely, that it "may be time to take the whole business of values, and the values of our businesses, a lot more seriously."
Recent high-profile scandals and crises have made it clear that many businesses do not properly or openly communicate their values. That has direct and indirect effects on the economy, which is made all the worse by rising fears of a double-dip recession and angst over the state of global markets.
Just look at how The News of the World phone-hacking scandal has exposed News Corp. to accusations over the company's values and the efficacy of its leadership. Had the company more openly communicated what it stands for and the moral compass its employees follow, it likely would not have been vilified so thoroughly in the press. Despite numerous protestations from Rupert Murdoch and his top lieutenants that the company's values align perfectly with the public's best interests, the damage has been done. The public is left questioning what, if anything, does this company stand for?
Even NewsCorp. purports to have values, but like many other companies it fails to effectively communicate them to the outside world. Having strong corporate values is admirable, but values without proactive employee communication of their importance might as well not exist. A firm might host a company-wide meeting to reaffirm the employee-engagement program or to deliver the annual report, but how often have you seen that effort start with a bang and quickly fizzle out as people move on with their day-to-day tasks? Employee communications has never been a more important component of a CEO's management toolbox, and we must educate our employees on how to effectively communicate values and make them resonate.
What else can businesses do to better communicate their values? A few key ideas to keep in mind:
Ask employees what is important to them. Seek their input on how well the company's work, and in turn, its employees, reflect their value system. Remember that generalized concepts — even oft-used words found in mission statements like "integrity" and "commitment" — have different meanings to people from different cultures and backgrounds.
Establish core values across the company, not just within management. If management sets values, who would own them? You need buy-in from employees; they have to feel a certain ownership over value creation.
Develop a values communications plan. Employee communications has to be at the forefront of your value-setting agenda; too often, executives fail to proactively seek employee input and buy-in before values are put in place. This leads to antipathy and resentment among those employees who don't feel a company's values align with their personal and professional aspirations.
Live your values. Embrace the corporate values and be mindful of them in every decision you make — both in good and bad times. Never forget that actions speak louder than words.
Few companies get every component of "the business of values" just right. Value setting is a tough business, often fraught with multiple challenges and divergent agendas. But once those values are set, right or wrong, every CEO would be wise to communicate them and live them as though his business depends on it. Because it just might.
24 Clever Advertisement
This post features 24 clever advertisements from around the world. If
all ads were this creative, it would be much easier to tolerate them.
Enjoy!
http://www.stumbleupon.com/su/1XOa0C/www.toxel.com/inspiration/2008/06/17/24-clever-advertisements/
Alberta Travel Advertisement
A nice little guerrilla marketing campaign to promote skiing in Alberta, Canada.
GTA IV Advertisement
GTA IV viral marketing poster.
Nivea Advertisement
Nivea Calcium Power advertisement.
Monster Advertisement
Monster.com : Wrong Job advertisement.
Drive Carefully Advertisement
Children Know No Boundaries. Drive Carefully.
World No Tobacco Day Advertisement
World No Tobacco Day: Non Smoking Area.
Australia Post Advertisement
Australia Post: Bus stop advertisement.
Martial Arts School Advertisement
Heinz Advertisement
Heinz: Thick advertisement.
VW Golf R32 Advertisement
VW Golf R32 advertisement.
Nerolac Advertisement
Nerolac quick dry paint advertisement.
Bose Advertisement
Bose noise reduction headphones: waterfall advertisement.
Sony VAIO Advertisement
“Lightweight like no other”
Hot Wheels Advertisement
“Kids do try this at home” ad from Ogilvy & Mather.
Noodleslurper Advertisement
Noodleslurper advertisement by Jung von Matt.
GTA 4 Advertisement
Grand Theft Auto 4 full building advertisement.
Blood Service Advertisement
Sony Advertisement
“The in-car DVD. Entertainment on the road.”
BBC World Advertisement
BBC World outdoor advertisement campaign.
Mini Advertisement
Anti Censorship Advertisement
“The censorship never gives up. It always return disguised. 3th of May, world day for the freedom of press.”
Nescafe Advertisement
The tagline says, ‘Nothing wakes you up as Nescafé’. [link]
Adidas Swimwear Advertisement
Air Canada Advertisement
Air Canada: People Working Above.
http://www.stumbleupon.com/su/1XOa0C/www.toxel.com/inspiration/2008/06/17/24-clever-advertisements/
How small businesses use and lose time [infographic]
Posted Sep 26th, 2011 at 12:57 PM and seen 655 times
15
inShare
inShare
For small businesses, time is money. Even for expert multi-taskers, there never seems to be enough time in the day for small business owners to accomplish everything on their to do lists. In fact, saving time in the back office is the top pain point we hear from small businesses, which is why we focus each new release of QuickBooks on shaving off valuable minutes and even hours in the workday (see what’s new in QuickBooks 2012 here). In this infographic, we look at how small businesses use their time and how they save it, by boosting productivity.
http://holykaw.alltop.com/how-small-businesses-use-and-lose-time-infogr
Satu Lagi Kenduri Media Sosial Indonesia: ON|OFF 2011
rahadian p. paramita
Setelah Social Media Festival di bulan September, bulan depan akan ada lagi satu kenduri media sosial Indonesia. Akan hadir ajang ajang tahunan kumpul para blogger, dan penggiat media sosial lainya yang dulu populer dengan nama Pesta Blogger, ON | OFF 2011. Nama dan format baru pesta blogger memang diperkenalkan untuk ajang tahun ini.
Berbeda dengan SocMedFest, ajang ini memang sudah rutin dilakukan sejak 4 tahun ke belakang dengan nama Pesta Blogger. Oktober 2010 lalu, dengan nama Pesta Blogger, ajang ini berlangsung sangat meriah dan sukses mengumpulkan narablog dan pengguna media sosial dari Sabang sampai Merauke. Tahun inipun direncanakan akan diselenggarakan pada bulan Oktober 2011, dengan nama lengkap ON|OFF 2011: "Ideas Meet Oportunities" empowering by Acer. Mengenai peluncuran ajang ON|OFF 2011, pernah dibahas di artikel ini.
Blog-blog juga sudah mulai menulis tentang ajang ini, misalnya Ciebal Weblog dengan judul artikel ON|OFF 2011 – PESTA BLOGGER 2011. ON|OFF, kepanjangan dari "Online dan Offline", akan menjadi wadah pertemuan orang-orang kreatif di dunia online maupun offline. Rangkaian kegiatan sudah dimulai sejak Agustus 2011, dan puncaknya acara ON|OFF 2011 akan diadakan pada tanggal 29-30 Oktober 2011 nanti. Demikian tulis Ciebal Weblog.
Di linimasa, percakapan tentang 'pesta blogger' ini pun sempat muncul. Beberapa tweeps ada yang bertanya-tanya, apakah SodMedFest sama dengan Pesta Blogger yang akan datang, tentang kapan pelaksanaannya, dan ada pula yang mengajak tweeps lain untuk datang ke Pesta Blogger - yang sudah ganti nama jadi ON | OFF 2011 ini.
SocMedFest yang baru lalu, bukan pengganti Pesta Blogger. Pesta Blogger sendiri tidak hilang karena menjadi bagian dalam rangkaian acara ON|OFF 2011. Menurut keterangan di situs Chip.co.id, pestanya para narablog itu akan diselenggarakan di hari kedua ajang ON|OFF 2011. Di ajang SocMedFest yang baru lalu, ON | OFF 2011 juga terlibat di salah satu booth, yang menampilkan 4 logo pesta blogger sebelumnya. Ini bisa dilihat pada twit Enda Nasution melalui akun @enda tanggal 23 September 2011.
Info selengkapnya mengenai ajang ON|OFF 2011 ini, bisa mengikuti akun @ONOFFID dan di situs resminya, onoffid.org. Sekali lagi, para penggiat media sosial bersiaplah untuk berpesta!
*Foto diambil dari www.acerid.com
http://salingsilang.com/baca/satu-lagi-kenduri-media-sosial-indonesia-onoff-2011
Setelah Social Media Festival di bulan September, bulan depan akan ada lagi satu kenduri media sosial Indonesia. Akan hadir ajang ajang tahunan kumpul para blogger, dan penggiat media sosial lainya yang dulu populer dengan nama Pesta Blogger, ON | OFF 2011. Nama dan format baru pesta blogger memang diperkenalkan untuk ajang tahun ini.
Berbeda dengan SocMedFest, ajang ini memang sudah rutin dilakukan sejak 4 tahun ke belakang dengan nama Pesta Blogger. Oktober 2010 lalu, dengan nama Pesta Blogger, ajang ini berlangsung sangat meriah dan sukses mengumpulkan narablog dan pengguna media sosial dari Sabang sampai Merauke. Tahun inipun direncanakan akan diselenggarakan pada bulan Oktober 2011, dengan nama lengkap ON|OFF 2011: "Ideas Meet Oportunities" empowering by Acer. Mengenai peluncuran ajang ON|OFF 2011, pernah dibahas di artikel ini.
Blog-blog juga sudah mulai menulis tentang ajang ini, misalnya Ciebal Weblog dengan judul artikel ON|OFF 2011 – PESTA BLOGGER 2011. ON|OFF, kepanjangan dari "Online dan Offline", akan menjadi wadah pertemuan orang-orang kreatif di dunia online maupun offline. Rangkaian kegiatan sudah dimulai sejak Agustus 2011, dan puncaknya acara ON|OFF 2011 akan diadakan pada tanggal 29-30 Oktober 2011 nanti. Demikian tulis Ciebal Weblog.
Di linimasa, percakapan tentang 'pesta blogger' ini pun sempat muncul. Beberapa tweeps ada yang bertanya-tanya, apakah SodMedFest sama dengan Pesta Blogger yang akan datang, tentang kapan pelaksanaannya, dan ada pula yang mengajak tweeps lain untuk datang ke Pesta Blogger - yang sudah ganti nama jadi ON | OFF 2011 ini.
SocMedFest yang baru lalu, bukan pengganti Pesta Blogger. Pesta Blogger sendiri tidak hilang karena menjadi bagian dalam rangkaian acara ON|OFF 2011. Menurut keterangan di situs Chip.co.id, pestanya para narablog itu akan diselenggarakan di hari kedua ajang ON|OFF 2011. Di ajang SocMedFest yang baru lalu, ON | OFF 2011 juga terlibat di salah satu booth, yang menampilkan 4 logo pesta blogger sebelumnya. Ini bisa dilihat pada twit Enda Nasution melalui akun @enda tanggal 23 September 2011.
Info selengkapnya mengenai ajang ON|OFF 2011 ini, bisa mengikuti akun @ONOFFID dan di situs resminya, onoffid.org. Sekali lagi, para penggiat media sosial bersiaplah untuk berpesta!
*Foto diambil dari www.acerid.com
http://salingsilang.com/baca/satu-lagi-kenduri-media-sosial-indonesia-onoff-2011
Brands must serve various consumer groups
NEW YORK: Brands must seek to serve ageing and upper middle class
consumers in advanced markets, alongside less affluent customers in
fast-growth economies, Bain & Company has argued.
In a new report, the firm predicted "pockets" of financial instability would remain going forward, but also forecast global GDP should expand by 3.6% annually in the longer term, hitting $90tr in 2020, some 40% higher than today.
The fact an extra 1.3bn households will cross the $5,000 per year earnings threshold required to take part in purchase activities beyond mere subsistence, taking the total to 4.8bn in all, could contribute $10tr to this process.
China and India are in line to supply two-thirds of growth in terms of household numbers, although per capita income in these nations is only set to stand at $9,000 and $3,000 in turn by 2020, versus $58,000 in the US and $53,000 in Japan.
"Emerging market consumers will seek a different basket of goods than those purchased by shoppers in advanced markets, due to their lower incomes," Bain & Co said. "To target the new consumers effectively, multinational companies will need a different cost structure."
Indeed, the US and other Western countries will deliver $6tr in growth by 2020, measured against $3.5tr combined for China and India, thanks to their larger proportion of upper middle class residents, and ageing populations.
In an example of this shift in action, ageing citizens in geographies like Japan and Western Europe are anticipated to drive demand for high-tech healthcare services and solutions, generating $4tr over the forecast period.
More broadly, "soft innovation" aimed at affluent shoppers, and based on creating substitutes for "common consumer purchases" - or what Bain called "everything the same, but nicer" - might yield an additional $5tr.
Recent offerings fitting this description include Apple's iPad, Twitter, Whole Foods and H&M, all encouraging original types of consumption, often at a price or entry premium, and typically "marketing or process intensive".
The coffee sector, a $135bn category, provides a further case study, having been revolutionised by higher-end lines like Starbucks' Via and Nestlé's Nespresso, boosting value sales by 80% from 2000-10, when volumes rose by a more modest 21%.
"Nearly every company will need to invest in soft innovations and the marketing, customer service and other soft skills that create them," Bain & Co said. "If they do not, they will be left behind by their competitors who do."
Elsewhere, the consultancy identified infrastructure investments and militarisation as both being worth $1tr by 2020, while rising commodity costs and spending on alternative energy were valued at $3tr.
Data sourced from Bain & Co; additional content by Warc staff, 27 September 2011
http://www.warc.com/News/Default.aspx
In a new report, the firm predicted "pockets" of financial instability would remain going forward, but also forecast global GDP should expand by 3.6% annually in the longer term, hitting $90tr in 2020, some 40% higher than today.
The fact an extra 1.3bn households will cross the $5,000 per year earnings threshold required to take part in purchase activities beyond mere subsistence, taking the total to 4.8bn in all, could contribute $10tr to this process.
China and India are in line to supply two-thirds of growth in terms of household numbers, although per capita income in these nations is only set to stand at $9,000 and $3,000 in turn by 2020, versus $58,000 in the US and $53,000 in Japan.
"Emerging market consumers will seek a different basket of goods than those purchased by shoppers in advanced markets, due to their lower incomes," Bain & Co said. "To target the new consumers effectively, multinational companies will need a different cost structure."
Indeed, the US and other Western countries will deliver $6tr in growth by 2020, measured against $3.5tr combined for China and India, thanks to their larger proportion of upper middle class residents, and ageing populations.
In an example of this shift in action, ageing citizens in geographies like Japan and Western Europe are anticipated to drive demand for high-tech healthcare services and solutions, generating $4tr over the forecast period.
More broadly, "soft innovation" aimed at affluent shoppers, and based on creating substitutes for "common consumer purchases" - or what Bain called "everything the same, but nicer" - might yield an additional $5tr.
Recent offerings fitting this description include Apple's iPad, Twitter, Whole Foods and H&M, all encouraging original types of consumption, often at a price or entry premium, and typically "marketing or process intensive".
The coffee sector, a $135bn category, provides a further case study, having been revolutionised by higher-end lines like Starbucks' Via and Nestlé's Nespresso, boosting value sales by 80% from 2000-10, when volumes rose by a more modest 21%.
"Nearly every company will need to invest in soft innovations and the marketing, customer service and other soft skills that create them," Bain & Co said. "If they do not, they will be left behind by their competitors who do."
Elsewhere, the consultancy identified infrastructure investments and militarisation as both being worth $1tr by 2020, while rising commodity costs and spending on alternative energy were valued at $3tr.
Data sourced from Bain & Co; additional content by Warc staff, 27 September 2011
http://www.warc.com/News/Default.aspx
Monday, September 26, 2011
Coke targets "empowered" consumers
ATLANTA: Coca-Cola, the soft drinks giant, is transforming its marketing
strategy in a bid to engage the current generation of "empowered"
consumers.
While Coca-Cola has produced some of the most iconic ad campaigns of recent times, Muhtar Kent, its CEO, suggested the rapid evolution in popular habits and attitudes means it faces new challenges.
"In the past we needed premium advertising to create effective consumer impressions," he told the Harvard Business Review. "Today consumers are much more empowered. You need to communicate with them."
One central component of the evolving marketing landscape is Facebook, the social network, where Coke's brand page has 33m fans, having originally been developed by two enthusiasts.
"We have ... the largest Facebook page of any single brand - and it wasn't even created by us," Kent said. "You still need great advertising, but that's just part of a dialogue."
More specifically, he asserted that the value of the Facebook audience lies not least in the insights which can be drawn from their opinions and comments.
"They tell you things that are important for your business and brands. Today consumers are buying products not just for the quality but also because they believe in the character of the companies that produce those products," Kent said.
Coca-Cola has a key advantage in this area, having long attempted to foster meaningful emotional bonds with its customers, now living in over 200 countries worldwide.
"Coca-Cola is much more than just the product. It's about universal refreshment, about moments of happiness," Kent said. "It's not that Coca-Cola represents the American flag. It's a unique representation of optimism."
Similarly, sustainability is also becoming a priority for many shoppers, and needs to be "embedded in your business as opposed to inserted in your corporate social responsibility report," Kent said.
Although the Coca-Cola name enjoys almost unparalleled awareness, Kent argued its parent prefers the "house of brands" model, which has yielded substantial success so far.
"Think about the signature bottle - you can touch it in the dark and immediately know it's a Coca-Cola. Therefore the company name won't work as an umbrella for all our other brands. We have 15 separate billion-dollar brands," he said.
Data sourced from Harvard Business Review; additional content by Warc staff, 26 September 2011
http://www.warc.com/News/Default.aspx
While Coca-Cola has produced some of the most iconic ad campaigns of recent times, Muhtar Kent, its CEO, suggested the rapid evolution in popular habits and attitudes means it faces new challenges.
"In the past we needed premium advertising to create effective consumer impressions," he told the Harvard Business Review. "Today consumers are much more empowered. You need to communicate with them."
One central component of the evolving marketing landscape is Facebook, the social network, where Coke's brand page has 33m fans, having originally been developed by two enthusiasts.
"We have ... the largest Facebook page of any single brand - and it wasn't even created by us," Kent said. "You still need great advertising, but that's just part of a dialogue."
More specifically, he asserted that the value of the Facebook audience lies not least in the insights which can be drawn from their opinions and comments.
"They tell you things that are important for your business and brands. Today consumers are buying products not just for the quality but also because they believe in the character of the companies that produce those products," Kent said.
Coca-Cola has a key advantage in this area, having long attempted to foster meaningful emotional bonds with its customers, now living in over 200 countries worldwide.
"Coca-Cola is much more than just the product. It's about universal refreshment, about moments of happiness," Kent said. "It's not that Coca-Cola represents the American flag. It's a unique representation of optimism."
Similarly, sustainability is also becoming a priority for many shoppers, and needs to be "embedded in your business as opposed to inserted in your corporate social responsibility report," Kent said.
Although the Coca-Cola name enjoys almost unparalleled awareness, Kent argued its parent prefers the "house of brands" model, which has yielded substantial success so far.
"Think about the signature bottle - you can touch it in the dark and immediately know it's a Coca-Cola. Therefore the company name won't work as an umbrella for all our other brands. We have 15 separate billion-dollar brands," he said.
Data sourced from Harvard Business Review; additional content by Warc staff, 26 September 2011
http://www.warc.com/News/Default.aspx
How Facebook still dominates social networking [chart]
by @gordonmacmillan, posted on 26 September, 2011 at 11:11 am,
There are other networks as we all know, but the difference them and Facebook as
this comScore chart underscores is huge under scored by the ocean of
activity, news stories and blog posts that poured out last week as it
launched its new Facebook Timeline at f8.
When you use Twitter it feels like everyone is on it, but then you look at this and the story is very different. As much as 90% of all time spent on social networks is spent on Facebook with the rest filling in what’s left.
When you use Twitter it feels like everyone is on it, but then you look at this and the story is very different. As much as 90% of all time spent on social networks is spent on Facebook with the rest filling in what’s left.
http://wallblog.co.uk/2011/09/26/how-facebook-still-domiantes-social-networking-chart/
How the world uses social media [infographic]
Polly Becker, posted on 26 September, 2011 at 12:02 pm,
The UK is at the top of this infographic at least in terms of
internet use per head of population with 82.5% online compared to the US
with 77.3%, Japan with 78.4%, Germany with 79.1% and France with just
68.9%. Clearly in France there is too much else going on to try too
hard.
The US and UK have similar usages numbers for Facebook and Twitter (about 70% and 13% respectively). The US, Italy and the UK are the biggest users of Facebook while Twitter is much bigger in Brazil where 31% use it and Japan where 24% use it.
The US and UK have similar usages numbers for Facebook and Twitter (about 70% and 13% respectively). The US, Italy and the UK are the biggest users of Facebook while Twitter is much bigger in Brazil where 31% use it and Japan where 24% use it.
http://wallblog.co.uk/2011/09/26/how-the-world-uses-social-media-infographic/
Fakta Seputar @SocMedFest 2011
Angky Kartadimadja
Dalam tiga hari penyelenggaraan Social Media Festival 2011, terjaring berbagai fakta menarik sekaligus impresif seputar gelaran social media pertama terbesar di Indonesia ini.
http://salingsilang.com/baca/fakta-seputar-socmedfest-2011
Dalam tiga hari penyelenggaraan Social Media Festival 2011, terjaring berbagai fakta menarik sekaligus impresif seputar gelaran social media pertama terbesar di Indonesia ini.
http://salingsilang.com/baca/fakta-seputar-socmedfest-2011
Tuesday, September 20, 2011
Twitter Kini Bisa Diakses di China
ayu noor Jumat, 16 September 2011
Sejak 2009 Kontrol terhadap internet diperketat. Bahkan, sebagaimana dilaporkan Majalah Time, Facebook dan Twitter kini telah total diblokir di seantero Negeri Tirai Bambu. Hal ini disebabkan pemerintah kini keras mengharamkan berbagai aksi protes dan kritik terhadap pemerintah melalui media sosial.
Walaupun begitu situs micro blogging serupa Twitter juga tumbuh subur di Cina. Weibo mendominasa pangsa pasar micro blogging Cina, dimana sekitar 300 juta orang ikut bergabung degan situs ini. Warga Tionghoa yang pernah ingin menggunakan Twitter sejauh ini harus menggunakan proxy, VPN dan hacks serupa lainnya untuk mengaksesnya.
Tetapi para pengguna kini dapat titik browser mereka ke server alternatif untuk mendapatkan akses ke situs web. Ketika mengunjungi server tersebut, Anda disuguhi dengan peringatan sertifikat yang mengatakan bahwa Anda telah dikeluarkan dari "mobile.twitter.com". Jika Anda terus melewatinya, Anda mendapatkan ke versi mobile dari situs Twitter, yang memiliki batasan yang dilewati pemerintah tanpa menggunakan proxy atau VPN.Twitter mulai melayani versi lokal dari situs web dalam bahasa Cina tradisional dan seolah-olah untuk melayani orang-orang Cina yang tinggal di luar negeri. Kita tidak boleh terlalu yakin apakah ini merupakan upaya yang disengaja oleh Twitter.
sumber: http://www.accessyoutubeinchina.com
http://salingsilang.com/baca/twitter-kini-bisa-diakses-di-china
Walaupun begitu situs micro blogging serupa Twitter juga tumbuh subur di Cina. Weibo mendominasa pangsa pasar micro blogging Cina, dimana sekitar 300 juta orang ikut bergabung degan situs ini. Warga Tionghoa yang pernah ingin menggunakan Twitter sejauh ini harus menggunakan proxy, VPN dan hacks serupa lainnya untuk mengaksesnya.
Tetapi para pengguna kini dapat titik browser mereka ke server alternatif untuk mendapatkan akses ke situs web. Ketika mengunjungi server tersebut, Anda disuguhi dengan peringatan sertifikat yang mengatakan bahwa Anda telah dikeluarkan dari "mobile.twitter.com". Jika Anda terus melewatinya, Anda mendapatkan ke versi mobile dari situs Twitter, yang memiliki batasan yang dilewati pemerintah tanpa menggunakan proxy atau VPN.Twitter mulai melayani versi lokal dari situs web dalam bahasa Cina tradisional dan seolah-olah untuk melayani orang-orang Cina yang tinggal di luar negeri. Kita tidak boleh terlalu yakin apakah ini merupakan upaya yang disengaja oleh Twitter.
sumber: http://www.accessyoutubeinchina.com
http://salingsilang.com/baca/twitter-kini-bisa-diakses-di-china
Friday, September 16, 2011
15 Seriously Funny Print Ads
Print adverts need to get a message across with a single image and without the recourse of interactivity that we find today on the Internet.As interactive media expands, attention spans are getting shorter and shorter every day.
For any company trying to get their product or service out in print format, the task is ever more challenging and difficult.
Humorous ads remain one of the few effective ways to engage an audience in a very saturated advertising market. This is an area where the audience is far more receptive and still willing to pay attention.
In this post, we’ve gathered 10 hilarious and really creative ads for your enjoyment…
5. Fairfax/The Sydney Morning Herald: Size Change
http://www.stumbleupon.com/su/1LiNAb/www.webdesignerdepot.com/2009/11/40-seriously-funny-print-ads/
For any company trying to get their product or service out in print format, the task is ever more challenging and difficult.
Humorous ads remain one of the few effective ways to engage an audience in a very saturated advertising market. This is an area where the audience is far more receptive and still willing to pay attention.
In this post, we’ve gathered 10 hilarious and really creative ads for your enjoyment…
1. Nikol Baking Dish: Jacuzzi
2. Mischief Scissors
3. Boecker Public Health: Toilet
4. Fish – Tolnaftate cream
5. Fairfax/The Sydney Morning Herald: Size Change
6. BBDO Düsseldorf Recruiting: Join us
7. Utopolis, Group of cinemas: Free Willy
8. KISS FM 97.7: Father
9. Nutri Balance: Husband
10. General Tire: Wrapped by Adventure
11. Softlan Ultra: Wrestling
12. Oranges – Wonderbra
13. Breath – Pedigree
14. Lion – Zoo Safari
15. New Job – Career Builder
16. Zoom – Olympus
17. Sharp – WMF
18. Magician – Glassex Window
19. Playground – Wonderbra
20. Pies – Pocket Pies
http://www.stumbleupon.com/su/1LiNAb/www.webdesignerdepot.com/2009/11/40-seriously-funny-print-ads/
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