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Friday, August 26, 2011

(youthlab indo) The future history of blackberry in 2011: deflation of social currency



http://www.enterthelab.com/index.php?m=insight&s=detail&id=88

Future of advertising: trends to watch

Thursday, 25 August 2011 13:43

People love to talk about advertising. They always have.
In 1931, when film was still black and white, and talkies were a novelty, Frank Tuttle shot a movie. ‘It pays to advertise’ starred Norman Foster and the soon-to-be screen goddess Carole Lombard.
In the movie, a young man has a theory that any product -even one that doesn’t exist -can be sold if it is advertised properly. So he gets together with his father’s savvy secretary to market a non-existent laundry soap. Complications ensue when their “product” turns out to be more successful than even he imagined--and now he has to deliver.

People love to talk about advertising because great ads capture the imagination, and poor ads make us cringe. They are part of the currency of everyday life. They help shape our world – despite the people who deny it. ‘I am never persuaded by advertising’, they insist. Then they go home to a Kenchic chicken, flavoured with Royco, served with Tilda Kibimba Rice and washed down with glass of Del Monte Passion Juice. Heigh ho.
Talking about advertising is a conversational badge. It can make you look ‘in touch’, and business savvy. Sometimes wittier and cleverer than perhaps you are. There is nothing better than sharing the gist of a new ad campaign with friends who have not seen it yet. Why, you might almost have written the scripts yourself.
Long may this continue. And to help it along, let me share with you some thoughts on how the ad industry might develop, culled from a number of very insightful colleagues of mine from around the globe. In doing so, I hope to inform you.  While suggesting to you that I am wittier and cleverer than perhaps I really am. Let’s start with something close to home.

Emerging Markets will come to dominate.
The massive growth of marketing in developing markets around Asia, LatAm and Africa has been masked by the collapse in value of their currencies after the emerging markets crises of the late nineties. If currencies ever do move to purchasing power parity, expect the revenue contribution of emerging markets to global ad agency groups to become more and more important.Small comfort, to those of us wondering who has stuffed up the Kenya Shilling recently.

TV will become better targeted.
Television advertising has become steadily less efficient over the past forty years, as marketers have abandoned the mass-market strategies of the 1960s, and have sought to target narrower and narrower segments. Television cannot cope with segmented audiences because it is a difficult-to-focus broadcast medium.

Expect this to change as digital TV enables advertising to deliver digital targeting.
The ads that play in breaks on web TV services like Hulu.com already vary depending on who is watching them.Expect ads for Range Rover only to play in the homes of the rich in the future, and ads for quick loans to play only in the homes of the financially stretched. Bad news for media salesmen in Africa, who only sell their channels by the bucket load. But of they evolve their skills we might reasonably expect TV to become a more efficient, narrowcast medium as a result.

Look out for new kinds of brands.
Around 40 per cent  of Unilever’s brands were invented in the 1950s when television became a mass-market medium.The medium of television – which for the first time allowed marketers to communicate simple positionings memorably, repeatedly and cheaply to mass audiences, was an integral part of these brands.
Expect a new generation of brands to appear in the digital age, each leveraging the capabilities of digital devices and media to target intelligently, to reward loyalty, and to know where their customers are in GPS terms.

But expect the eternal to triumph.
Expect local marketing to become more and more important as GPS devices and capabilities like Buzz, Twitter and Foursquare become more and more important in Africa.
But the ad campaigns that win through will be those that, in the words of Bill Bernbach, continue to ‘focus on the eternal’, upon appealing to human nature.
 http://www.thecitizen.co.tz/magazines/31-business-week/14092-future-of-advertising-trends-to-watch.html

70,7% Perusahaan Melarang Pegawainya Mengakses Media Sosial

oleh  nike prima 

Sebuah survei global bersifat informal yang dilakukan Proskauer menunjukkan sebagian besar perusahaan melarang pegawainya untuk mengakses media sosial. Bahkan 70,7% perusahaan tidak menyediakan akses media sosial di kantor. Menariknya lagi, cukup banyak perusahaan yang juga melarang pegawainya menggunakan media sosial di luar kantor.

Tentu saja ini menjadi poin yang dilematis, mengingat di luar kantor pegawai merupakan individu yang memiliki hak untuk memilih, namun di sisi lain perusahaan menganggap langkah pegawai untuk mengakses media sosial, meskipun di luar jam kerja, berisiko bagi perusahaan karena apapun yang dilakukan atau dikatakan pegawainya di media sosial secara tidak langsung bisa berpengaruh pada perusahaan.


Hasil analisis survei yang lebih lengkap, sila baca di Thenextweb
 http://salingsilang.com/headline/artikel/707-perusahaan-melarang-pegawainya-mengakses-media-sosial

Thursday, August 25, 2011

The Top 10 social networking sites compared [infographic]

by Polly Becker, posted on 24 August, 2011 at 11:15 am, filed under Social Media, Uncategorized and tagged .
Good infographic here comparing the Top 10 social networking sites. It says they account for closing on 1.5 billion users between them, but more than a third of that, of course, belongs to one company. As well as the big names of Facebook and Twitter it looks at some of the smaller ones that still have millions of members each. The surprise is maybe that MySpace still boasts 100 million members.

It estimates that seven out of 10 web users are active on at least one social network and that nine out of 10 marketers use social networking to promote their business in some way. Take a look.


http://wallblog.co.uk/2011/08/24/the-top-10-social-networking-sites-compared-infographic/

Coba Analisa Tweet Mu

ayu noor 19 jam yang lalu
 
Pernahkah terpikir untuk menganalisa tweet orang lain atau tweet Anda sendiri? Jika iya, tentu sulit tanpa bantuan aplikasi khusus. Kini banyak sekali aplikasi yang akan membantu Anda menganalisis tweet. Salah satu aplikasi yang akan mempermudah Anda meneliti tweet adalah Tweetstats.

  Tweetstats membantu Anda menganalisis tweet dengan cara yang sangat mudah. Anda hanya perlu menulis username Twitter yang ingin Anda analisis dan tunggu beberapa menit saja hasilnya akan keluar.
Anda akan disajikan beberapa data, yaitu analisa tweet perbulan, perminggu, perhari dan perjamnya. Semua informasi disajikan dalam bentuk grafik. Analisis replies dan re-tweet juga disajikan berbentuk grafik.
Bila belum puas dengan Tweetstats, silahkan coba Twitalyzer. Senada dengan TweetstatsTwitalyzer menyediakan hasil analisis tweet bedanya tidak dalam bentuk grafik.



Tapi jika Anda merasa kurang puas dengan hasil yang disajikan, cukup klik check-out metrics dashboards, maka akan disajikan data yang lebih spesifik lagi akan disajikan.

Semoga bermanfaat!
http://www.salingsilang.com/baca/coba-analisa-tweet-mu

(youthlab indo) How Converse Beats Them All: Sneakers as status symbol for Indonesian Youth



http://www.enterthelab.com/index.php?m=insight&s=detail&id=91

Wednesday, August 24, 2011

Facebook plans acquisitions

PALO ALTO: Facebook, the social network, is seeking to expand its capabilities through buying companies in a variety of areas, such as mobile communications and software design.

Speaking with Bloomberg, Vaughan Smith, Facebook's director of corporate development, said it hopes to make 20 acquisitions in 2011, having completed 13 over the year to date.

In demonstration of the firm's growing ambition, this year's total already marks an improvement from ten purchases made in 2010, and only one in 2009.

Smith said: "Two years ago we didn't have a track record in acquisitions. While we expected them to work well, it was still a crapshoot how they'd turn out. We've built a culture that supports entrepreneurs, and it's working incredibly well."

The impetus to invest may partially result from competition with Twitter and Google, which recently took over Motorola Mobility, and attracted 29m users to its social network, Google+, by the end of July, per comScore.

Debra Aho Williamson, an analyst at eMarketer, said: "Facebook is just trying to get the smartest people possible in any way it can. The idea of bringing in new talent, smart talent, people who have created interesting products that Facebook can capitalise on, is going to be important to them."

One goal is to ensure its pages remain easy-to-use despite the increasing range of tools available, as shown by Facebook's purchase of Sofa, a software design specialist, and Push Pop Press, providing publishing solutions for devices like tablets.

Josh Bernoff, an analyst at Forrester, said: "The challenge is that Facebook does a lot more things than it used to. To get that all to be easily navigable is not simple."

Mobile constitutes another potentially important category, and Facebook now owns both Snaptu, which had developed social networking apps for feature phones, and Beluga, a one-to-many wireless messaging service.

Lou Kerner, an analyst at Wedbush Securities, said: "The future of all computing is mobile. Mobile, I think, is the top priority at the company."

Facebook has 750m members around the world, meaning infrastructural issues must also be addressed, suggesting technology start-ups and teams with expertise in this field might be particularly appealing.

Jeremiah Owyang, an analyst at Altimeter Group, said: "They have to over-plan for massive growth."

Data sourced from Bloomberg; additional content by Warc staff, 24 August 2011
http://www.warc.com/News/Default.aspx

Infographic: Mobile advertising battle of the sexes

When it comes to mobile advertising at least, men and women tend to differ. According to a new infographic from mobile advertising and marketing firm inneractive released Monday, men are more likely to click on mobile ads, and also more likely to be Android users. Women are far more likely to use BlackBerry devices, and a bit more likely to click on ads in IM and social networking apps. Check out the full infographic below, and see if you fit in with the gender biases revealed by inneractive’s data.

Note: In the infographic, CTR stands for “click through rate,” which measures how often users click ads; eCPM is the effective cost-per-thousand impressions, which means how much it costs to show your ad 1,000 times in an app.

Funny Bill Board Advertisements

July 25th, 2011 Huda Ikraam
The best way to represent your products or services, there are so many different methods of advertisement you can use, if you have the good budget, billboard advertising is one of the best ways for attracting your client’s attention. These sorts of billboards will really attract the attention oncoming traffic and will make you stop and think. Today we put together a really good collection of the best billboards ads. Hope you like it…
Funny Bill Board Advertisements (1)
Funny Bill Board Advertisements (2)
Funny Bill Board Advertisements (3)
Funny Bill Board Advertisements (4)
Funny Bill Board Advertisements (5)
Funny Bill Board Advertisements (7)
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Funny Bill Board Advertisements (9)
Funny Bill Board Advertisements (10)
Funny Bill Board Advertisements (12)
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Funny Bill Board Advertisements (14)
Funny Bill Board Advertisements (15)
Funny Bill Board Advertisements (16)

Funny Bill Board Advertisements (18)
Funny Bill Board Advertisements (19)
Funny Bill Board Advertisements (20)
Funny Bill Board Advertisements (21)
Funny Bill Board Advertisements (22)
Funny Bill Board Advertisements (23)
Funny Bill Board Advertisements (24)
Funny Bill Board Advertisements (25)

Funny Bill Board Advertisements (27)


Funny Bill Board Advertisements (30)
 
http://www.stumbleupon.com/su/214UNk/beenidrew.com/funny-bill-board-advertisements/

Tuesday, August 23, 2011

Various Shades of television advertising in the month of Ramadhan

The month of Ramadhan has come. Indonesia as the country's majority religion of Islam welcomes Ramadhan month with enthusiasm. Various methods are used by Muslims in Indonesia to welcome the holy month of Ramadhan. various rituals and traditions unique Ramadan was conducted such as a bath to purify themselves, religious visit to the graves of relatives and ancestors up to the tradition of beating Bedug. Similarly, with ads that aired on television which started many themed of Ramadhan. This article would like to discuss more about the traditions of Ramadhan-themed ads that many aired on Indonesian television during the month of Ramadhan. Television ads that will be discussed more further are Djarum and Pertamina ads with Ramadhan version. Follow the interview with Gandhi Suryoto as an executive director of Pertamina television ads Ramadhan version and with Gatot R Gutomo as a Creative Director of Djarum television ads Ramadhan version. Gandhi Suryoto and Gatot R Gutomo both comes from PT. Fortune Indonesia, Tbk advertising agencies.

What story ideas raised in the television advertising of Ramadhan version this year?
Gandhi Suryoto: For this year Pertamina ads Ramadhan version will raise of the local culture of our own country Indonesia, by taking the story of the Minangkabau culture (West of Sumatera). I think this idea is in accordance with the brand strategy and the spirit of Pertamina corporate is a Renewable spirit that carries with communication and visual depictions/images that show the human in a dynamic motion, energetic, vibrant, and the Nationalist. By raising the local culture in this television ads, Pertamina wanted to build a closer communication with the brands consumer in Indonesia.

Gatot R Gutomo: PT. Djarum as a big company in Indonesia always wanted to serve the best ads television for the consumer brand in Indonesia. Therefore for this year the themed for Djarum television ads is Fasting Wisdom with stories about sincerity, and not only that this television ads also aincludes the audience / consumers to be able to choose the story to be aired as a continuation of the story of this serial Djarum television ads. In my opinion with a storyline that can be directly chosen by the audience can brings Djarum brand a closer relation with the audience and consumer in Indonesia so that later can be chosen a story plot with the largest selection of viewers. The selected story by the choosen audience will win a various prizes from Djarum by accessing the website http://www.hikmahpuasa.com.

Why Ramadhan television ads usually tend to be made with an emotional and dramatic atmosphere?
Gandhi Suryoto: In my opinion Ramadhan is the month that is eagerly awaited by the entire people of Indonesia with the majority population are Muslims. And because the television ads Ramadhan version has a very essential communication that is cleaned up the heart and became pure again within a month, Therefore it fits visually and felling to touch an emotions of the audience. By making the television ads through approach angle to visualize the excitement of fasting that has more direct vertical relationship to the Creator.

Gatot R Gutomo: I think is okay to make a television ads with Ramadhan version with the humorous and happy themed, but for Djarum companies always raised with the nuances of the emotional ads because every year these dramatic shades of religious themed is more suited to accommodate the story of the television ads in the month of Ramadhan. In order to create a common thread with a Djarum television ads Ramadhan version with ads in a previous years.



From Where are story ideas and themes of television ads Ramadhan version is come from?
Gandhi Suryoto: The story ideas of the televison ads came from the Pertamina companies and of course from the Agency. The ideas come from adapting the Pertamina companies spirit The renewable spirit as an umbrella to all aspects of communication with all the audiences in Indonesia. Pertamina wants facilitated by the ideas of elevating the local culture of Minangkabau which is thick with the nuances of Islamic. With the common thread of television ads Ramadhan version of the previous years with all of which are adapted from the spirit of the company.

Gatot R Gutomo: Agency and Djarum companies both equally contribute ideas for stories of wisdom for a Djarum television ads Ramadhan version for this year. By raising stories about the sincerity that made unique by involving the audience to choose the path of the story and a quiz with prizes on the website and social media such as twitter that being held by the Djarum companies. I think with the involvement of the audience makes Djarum television ads Ramadhan version comes with a new and unique breakthrough in advertising for Ramadhan month this years.

Why the television ad Ramadhan version made a long and continued story?
Gandhi Suryoto: In my opinion It is would be pretty boring if the televison ads is only made in one version without continued story because Ramadan lasts for one month's full. Besides in the month of Ramadhan there are two moments that can be shown in the ads that are fasting and Lebaran so that ads can be made longer and continued sory up to the Lebaran day of victory.
Also in the month of Ramadan, there are two moments in which it can be shown that the fast and wide so that the ads can be long and continued until victory day Lebaran.

Gatot R Gutomo: Month of Ramadan which lasts for a month is perfect with a long and continued story for the television ads with a dramatic storyline according to me. So that the audience does not get bored easily if the show only one version of the television ads alone. The Djarum television ads featuring the latest breakthroughs with the involvement of the audience to vote via the website follow the storyline of the Djarum television ads Ramadhan version this year. With this the audience can be entertained as well as participate in the selection of stories and get a various prizes from following this advertisement.



What message to convey to the audience and consumers from the television ads Ramadhan version from this year?
Gandhi Suryoto: I think fasting is a process of patience, the test of time, and cleaned up the heart become purity again by the uprising of the local culture will feel strong religious. Locations of the ads that are designed directly in the west Sumatran against the background of the house of Gadang and use the native from West Sumatera would like to convey the message that this ad is close to the daily lives of people in Indonesia. Month of Ramadan is synonymous with the indigenous culture of the Indonesian people themselves. So that the audience can feel the story of Pertamina television ads version of this Ramadan is not far from the traditional culture of Indonesia country.

Gatot R Gutomo: I think the message of the Djarum television ads Ramadan version this year's is more unique and different to involve the audience in the choice of continuation of the story ads. The audience may participate in the choice of the storyline of television ads which is available on the website and also give prizes for the winners of the selected story plot that are displayed on a television. Djarum brands can become closer to consumers in this way. On the website at http://www.hikmahpuasa.com/ also provided with complete character recognition of characters figures from Djarum television ads. And we as an Agency also provide some alternative story that will be chosen later.

source:Gandhi Suryoto and Gatot R Gutomo
http://www.youtube.com

What Startups Can Learn About PR and Crisis Management

by Mark Suster on August 14, 2011 I was recently approached by Fast Company to comment on “crisis management” at startups in the wake of the Airbnb “ranksackgate” story. I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular.

In a nutshell – I think airbnb eventually got to the right place and I was impressed with the letter their founder Brian Chesky wrote and their new commitment to safety and damages. Obviously they wish they would have figured this out a bit more quickly, but as a young team I personally cut them a little bit more slack than I would if it were Oracle, for example.

And as long as people put things right and show contrition, situations like this eventually become a “tempest in a teapot.” Today’s Internet titans are filled with such momentary lapses.
But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies.

1. If You Don’t Shape Your Story, Somebody Else Will
My golden rule of public relations is that “if you don’t shape your story somebody else will.” We see this in politics all the time. Think John Kerry and the “swift boat” scandal. Whatever your political view we can all agree that John Kerry is a terrible communicator. He’s verbose, often off message and wooden.
During the 2004 election he was accused of having made up material facts from his service in the Vietnam War in an election against somebody who didn’t serve in a war. How do you lose that debate?
Simple: he let other people tell the story. He didn’t respond quickly and forcefully. Journalists write stories that have an appeal to readers whether the accusations have merit or not. Just look at the silly Obama birther debate that we wasted so many news cycles on.
You know the saying, nature abhors a vacuum. The story will get written whether you want it to or not.
Don’t be “swiftboated.” Shape your own story.

2. Understand the Gravity of the Situation for Your Customers
So how do you know when to publicly come forward with information and when to not do so? Is it ever appropriate to just let a news cycle pass assuming the story will move on and die down? The obvious starting points to think to yourself are:
  • Has something happened that fundamentally affects my customers or partners?
  • Is there a story that negatively affects how people perceive my brand?
  • Is there a reason I need to communicate to my constituents?
  • Is there a need to change my policies, announce a mea culpa or get a topic focused on the right points?
If you’ve done something that is wrong you should put it right immediately. Do not expect it to blow over. The perception of your brand by not responding will not recover. You cannot seem overly defensive. If you believe that journalists or competitors are telling a story that isn’t right you need to put that straight. Do so by winning the hearts and minds on substantive talking points rather than attacking others. Attacking always comes across as petty.

3. Don’t Bury Bad News
If you have information about a situation that has gone terribly wrong don’t cover it up. Remember that the cover up always ends up worse that the actual infraction. We learned that from the original “gate.” If you were hacked and customer passwords were stolen, get the story to your customers ASAP. Yes, it will be bad. But imagine how much worse the story will be in 30 days when people find out you knew their information was stolen and they didn’t have a chance to reset passwords, cancel credit cards or whatever other remedies they would have preferred to make.

Consider the flawless response from Brian Norgard at Chill. His product auto-posted a testimonial from Dave Morin into Facebook and Mark Zuckerberg called the tactic “lame.” Pretty tough when you’re called out by Zuck himself. Yet a quick response clearly made this Chill moment into lemonade.

If you want to see flawless in action, read Chill’s post. They shaped the story. They reacted quickly. They didn’t try to bury the news of what they’d done. They turned off the feature (took the high ground) while defending the practice in their post. Moreover, they drove a lot of attention to social TV viewing and Chill through their response. 10/10.

4. Never Blame the Press
The most tempting thing for inexperienced entrepreneurs to do is to attack the press. It’s easy to say somebody hates you, got the story wrong, is lying, has biases, etc. In fact, some of these things may even be true in some circumstances. Your job is to change the situation, not shoot the messenger. Build deeper relationships. Have private conversations to change opinions. Find other media outlets to tell your story. Know your positive talking points. But don’t pick a fight with the press. That’s a war you’re not going to win.
We live in a free society. It’s the job of the press to hold us all to account and question our conduct, our performance, our accuracy our businesses. Sometimes the story will be dead-on and will benefit us all by protecting consumers, sometimes I won’t agree with the story and think it will be proven largely wrong. In any event, I’ll take a free press any day. Journalists are doing their jobs. When many do it simultaneously – even when some stories aren’t 100% accurate – we have way more transparency in our system.
The positives far outweigh any possible negatives.

5. Know Your Key Messages
I was recently talking with an entrepreneur who had just gotten a ton of press around his company for an interview he gave to a journalist. The story was controversial enough that it created follow-on articles. He seemed proud, “all press is good press, right?” Wrong. I told him,
“Look, all of the press you got was totally ‘off message.’ You’re being talked about for the wrong thing. I don’t mind controversy. But if you’re going to say something controversial make it about the market you serve. Make it about the point-of-view you’re trying to change.
Make the story be about your market. Journalists aren’t going to write about you all the time unless you’re Facebook. You just burned a story. You wasted that opportunity with that journalist and that journal. What a shame.”
Know your talking points at all times. Know what you want the market to talk about. Stick to your script. All press isn’t good press. Off message press is a wasted opportunity.

6. Don’t Take the Bait
Another entrepreneur contacted me recently because a competitor had attacked his company in the press. I’ve written about this topic before – you should make your competitors frenemies, even when the do stupid things like attack you. Sure, if it’s a major attack that you believe will hurt your business you need to respond. But my view is that you take the high ground. Attacking back makes you both look petty. Two wrongs don’t make a right. Lead in the press with your positive attributes. Use it as an excuse to get a journalist to write about you.

The story of X company attacks Y, how does Y respond is an angle journalists can sink their teeth into. Of course they want you to attack back hard – that makes a great story for them. It doesn’t help you. Stay focused on your message.

And privately reach out to your competitor. Go meet them in person. Explain that your biggest competitor is inertia as it almost always is for startups. That, or incumbents. But tit-for-tat between small companies NEVER makes sense. Don’t do it.

See here how much perfect bait was tee’d up for MG at TechCrunch in this public fight between Google & Microsoft and again and again. Public fights are the gifts that keep giving for journalists and those fighting never come off looking good – they just convince themselves they do.

7. Develop Trusted Advisors
Like in every part of your business you need advisors. Startups often have advisors that help on recruiting, fund raising, biz dev, sales, etc. You need friends who have lots of experience in dealing with the press and hopefully relationships with journalists themselves. Trust me, these advisors will prove invaluable if you don’t have a lot of media experience. It isn’t something that comes naturally to most.

I’m always surprised how friends ask me for media help after they fawked up a story and never in advance when they’re planning. With portfolio companies I’m always involved in the planning phase. I want to know our media roadmap.

8. Get to Know the Press Now
Most startups talk to the press when they have a big event they want to talk about. That’s too late. I know it’s counter-intuitive because it seems like you shouldn’t talk with the press until you’re ready with something to say.

The reality is you want to have journalist relationships well before you have a story. Help them with other stories. Get to know what areas they’re knowledgeable and passionate about. Become interested in their profession and in them as people. Just like I advise people to get to know VCs early, so too with journalists. Here is a quick action plan for you in how to build journalist relations.

9. Get Media Training
I do a lot of public speaking and that includes speaking on television. Very few people are good at TV and many are sh*t scared of it. Yet with some simple media training you can be an effective communicator.
The same goes for press interviews. Knowing how to stay on message, knowing what your talking points are, knowing what the journalist’s angle in the story is, etc. are all parts of effective media training.
And any great PR firm will have a media training department. It’s how I learned the golden rule of TV interviews – ABC. Answer, bridge, communicate. Answer the question your asked briefly, use a bridge sentence to change to what you want to talk about and then communicate your key messages. It works every time. No media training for me = no ABC. It was worth every penny.

10. Have a PR Strategy
You probably also want to have PR people with whom you work. Sometimes they will work inside your company, sometimes they will be external. Here’s a 10-point guide on how to work with PR firms.
PR doesn’t happen by accident. It’s a business function and a very important one at that. Good PR will help you punch above your weigh class. Bad PR will bury you and make everything harder: funding, recruiting, biz dev, sales.

Draw yourself a chart as a CEO of all the activities for which you must dedicate time. Make sure at least 5-10% of your time allocation is in this bucket. Year round. PR is a continual process, not an event.

http://www.bothsidesofthetable.com/2011/08/14/teachable-moments-in-pr-crisis-management/?awesm=bothsid.es_DZ1&utm_campaign=&utm_medium=bothsid.es-twitter&utm_source=t.co&utm_content=sociable-wordpress

Online ads make a mark in Asia

SINGAPORE: Internet users in South East Asia are more engaged with online advertising and marketing activities than their counterparts elsewhere around the world, a study by Nielsen has found.

The research firm revealed 73% of connected consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam agreed they had been influenced by standard ad formats on social media websites.

Totals on this measure hit 95% in Vietnam and 83% in the Philippines, declining to 53% in Singapore, lagging considerably behind the other countries assessed.

The global average here stood at 60% according to Nielsen, suggesting that web users in South East Asia are more receptive to this form of advertising.

Scores in South East Asia climbed further, to 80%, when social networking ads incorporated "contextual" elements, such as if one of their friends was shown to be a "fan" of the brand concerned.

Meanwhile, 74% of the panel in the same region thought targeted ads based on prior browsing behaviour or purchases increased relevance and "made their lives easier", compared with 58% worldwide.

Ratings on this metric again peaked in the Philippines, on 83%, and Vietnam, on 82%, Nielsen's figures demonstrated.

To date, 69% of web users across the Asian nations featured have "liked" a brand or company on a social media site, once again reaching a pinnacle in Vietnam, with 79%, and the Philippines, on 75%.

Malaysia and Thailand exactly matched the regional norm, while Singapore and Indonesia both logged 61%, ahead of the global average of 52%.

The study also reported consumer-generated reviews are among the types of content commanding the highest levels of confidence in South East Asia, with 54% of the sample trusting this material "somewhat" or "completely".

David Webb, Nielsen's regional managing director, advertising solutions, APMEA, argued social media is largely becoming mainstream in the area, meaning the opportunities for brands are growing rapidly.

"Today's users of social networking sites in South East Asia are increasingly turning to social networking platforms to seek advice or recommendations, get discounts or special offers, or actively recommend products or brands," he said.

Data sourced from Asia Media Journal; additional content by Warc staff, 23 August 2011
http://www.warc.com/LatestNews/News/Online_ads_make_a_mark_in_Asia.news?ID=28714

Why Using Social Media In Your Marketing Is Crucial [Infographic]

By Richard Darell
What some companies are reluctant to realize is that it’s absolutely crucial to use social media in your marketing if your product or service is aligned with anything that can be advertised or shared on the Internet. For example, if your company is a mining operation corporation then social media might not be the ultimate tool for you. However, if you have a coffee shop, a barber shop or just a corner store, it will most likely double your revenue several times over if you undertake a mildly successful social media campaign. People like to hear about new products and new places that open up around where they are located.

With that being said, it’s important to say that choosing the right marketing approach is as crucial as using it at all. With social media, you can get the word out, that’s true, but that isn’t everything that social media networking can do for you. You will be able to connect with other business owners and form a strong bond that could lead to further business revenue in the future. You will also be able to show your customers loyalty and create a strong service where support can be somewhat available 24/7 if you have that capability.


Socialcast is known for creating really in depth and awesome infographics about social media, and this time is no exception. Their research is usually really thorough and having a look at this fresh one will most like educate you in most of the reasons why you should start using social media in your marketing if you haven’t done so before. A word of advice though is when you begin using social media and your preferred platform, it’s important to know that it does come with a learning curve. It might not seem normal to start connecting with people you don’t know, but in social media, there are no rules other than just knowing that people love to network. So the more you network, the more results you’ll see in the end of your social media marketing campaign.
Social Media Marketing Campaign Infographic

http://www.bitrebels.com/social/why-using-social-media-in-your-marketing-is-crucial-infographic/

Monday, August 22, 2011

10 Greatest Works of Graffiti Guerrilla Marketing


Urban graffiti has long been the preserve of disaffected youth, but now marketing and advertising creatives are taking advantage of its eye-catching appeal. Advertising has been ubiquitous on city streets for so long that many people simply ignore it unless it is particularly insightful or clever. Yet graffiti can draw the eye in a way that normal, everyday advertising cannot, provoking conversation and true brand awareness.


10. Milwaukee Riverkeeper

Taking advantage of the structural components of its surface, this Milwaukee Riverkeeper advert created a beautiful and evocative image. Paired with the tagline, “A Clean River is a Fun River,” the design raised awareness of the organization’s mission, soliciting for donations with a fun, creative and eye-catching image.

9. Domino’s Pizza Uses Reverse Graffiti Advertising

Reverse graffiti is becoming increasingly popular as a means of advertising. By using water and detergents, years of grime are washed away with a stencil, which when removed displays text or an image in the contrast between clean and dirty. It requires no permits and is not illegal as all you are doing is a bit of cleaning. Domino’s took advantage of reverse graffiti in an effort to try out a carbon-negative, sustainable advertising campaign. All that was used to produce the images was water, carbon offsetting investment and the grime of city streets.

8. AXE Exit Signs

The little running man exit sign is so commonplace that it’s barely noticed any more. Few people have ever wondered what it is he’s running from, but the people at AXE have made it clear for us all. He’s running from the pack of lusty ladies that he’s attracted with his AXE deodorant. Any man who finds himself in the same predicament knows exactly where to go. The draw of this advertisement is in its juxtaposition with the commonplace and overlooked, so that when it is noticed, the viewer will constantly be on the lookout for more – and reminded of the piece even when all he sees is a running man exit sign with no naughty additions.

7. Beijing’s Missing Manhole Covers

A whopping 24,000 manhole covers were stolen in Beijing in 2004. This isn’t just an annoying problem for city workers; it can be a serious public safety hazard. In fact, in China in 2006, 47 people were killed and 10,000 people injured in accidents related to stolen manhole covers. The Beijing officials drew attention to the problem by painting these handicapped signs around open manholes, placing cones to attract attention, and giving the raw statistics of death and injury caused by this crime. A hotline number for reporting the crime was then detailed. This tactic was an overwhelming success, with 190 calls received just the next morning.

6. Banksy Installs His Own Pieces in Museums

Banksy, the irrepressible graffiti icon, has never been one to do things the usual way, so when he decided he wanted some of his works in art galleries he took it into his own hands. Dressed as a pensioner, he installed his pieces in the Brooklyn Museum, New York’s Metropolitan Museum of Art, the American Museum of Natural History and the New York Museum of Modern Art. Of course, he didn’t forget to add a description and a plaque. According to Banksy: “They’re good enough to be in there, so I don’t see why I should wait.” The artwork and the media interest it generated brought even more attention to Banksy’s often thought provoking work and guerrilla style of social commentary, catapulting him into the international spotlight. Since then he has had his own exhibitions in galleries around the world.

5. Mr. Clean

Mr. Clean has long been known for getting umpteen things clean in houses across the world. However, it seems that lately he’s taken his cleaning power to city streets, giving part of this dusty old crosswalk a long overdue sprucing up. This piece of advertising capitalizes on an already well-known brand ambassador, removing the need for extraneous text or explanation, and making a beautifully simplistic statement and clear message. It’s Mr. Clean, and he’s done what he came here to do.

4. GreenDrinks.org Environmental Group

Green Drinks – set up as a networking and social group for those who work in the environmental field – decided to celebrate its inaugural Auckland event with this installation. The group used real grass flowers and an oil drum to depict a 3D version of its billboard advertisements. A form of guerrilla gardening – or graffiti come to life.

3. IBM Peace, Love & Linux

Peace, love and Linux was the theme of IBM’s marketing push for the Linux operating system. Unfortunately, the hundreds of stencils painted across various city sites got them the wrong kind of attention. The washable paint that was used turned out not to be as washable as intended, with the stencils still in place after a week of rain and foot traffic. The original advertising scheme was garnering attention, but the ire of local city workers catapulted IBM’s Linux marketing onto newspaper pages and television screens everywhere. Still, you know what they say about all publicity…

2. The Alex Seo Crisis Campaign

In a grim depiction of the realities of homelessness, the Alex Seo Crisis campaign drew chalk outlines of bodies on streets and walls in major cities around the world. These eye-catching images were coupled with facts regarding homelessness relevant to each urban center, to provoke discussion, awareness and action. The unusual and arresting visual drew the eyes of even the busiest of commuters in a way that traditional advertising could not have hoped for.

1. Marc Ecko Tags Air Force One

In perhaps one of the greatest hoaxes ever committed by a graffiti artist, Marc Ecko released a video of a man breaking into an airfield to tag the US president’s plane, Air Force One. Panicked security officials checked the plane, only to find nothing amiss. Ecko had in fact repainted a Boeing jet to exactly replicate the president’s aircraft. Reported by CNN, ABC News, USA Today and countless other news outlets, this really is guerrilla graffiti advertising at its best.

http://www.stumbleupon.com/su/72BFSw/www.businesspundit.com/10-greatest-works-of-graffiti-guerrilla-marketing/

Linimasa Pekan Ini Milik Merah Putih

rahadian p. paramita kemarin
 

Pekan ini, ketiga di bulan Agustus 2011, bersamaan dengan peringatan HUT Kemerdekaan RI ke-66. Linimasa pun penuh dengan tren tentang topik ini. Setelah pekan lalu jajaran tren tampak sedikit stagnan dengan dominasi topik seputar bulan puasa, pekan ini kita mendapat sedikit pencerahan. Semangat kemerdekaan yang tampak di linimasa, sedikitnya membangkitkan kembali rasa nasionalisme, meski hanya di ranah digital.

Dari sepuluh tren teratas pekan ini, empat di antaranya bertemakan HUT Kemerdekaan. Dua di antaranya bahkan memuncaki tren Twitter pekan ini, yaitu tagar #17an dengan skor 1.941 dari 40.210 twit, dan tagar #merdeka dengan skor 1.680 dari 30.859 twit. Tagar #17an yang juga diumumkan sebagai tagar untuk mengerek bendera melalui situs 17an.org, akhirnya berhasil mencapai target 1.781.945 twit bahkan sebelum lewat siang.

Sedangkan kata kunci 'birthday indonesia'  dengan skor 508 dari 17.235 twit, serta independence day dengan skor 472 dari 14.787 twit, masing-masing hanya menempati urutan ke delapan dan sepuluh. Kedua kata kunci banyak disumbang oleh selebriti dunia yang turut meramaikan HUT Kemerdekaan kita ini. Lihat topik: HUT RI-66 dan #17an.

Topik berikutnya yang mendominasi adalah seputar bulan puasa. Kata kunci bukber menempati posisi ketiga paling tren, mendapat skor 1.326 dari 36.647 twit, masih lebih tinggi daripada #sawityowit  yang hampir setiap hari mengisi jajaran tren Twitter di salingsilang.com. Tagar #sawityowit yang dikomandani @, hanya menempati posisi keenam, mendapat skor 554 dari 15.446 twit pekan ini. Kata kunci buber turut mewarnai jajaran tren, dengan skor 525 dari 23.164 twit.

Bukber atau buber adalah singkatan dari buka bersama, ritual paling ditunggu di setiap bulan puasa. Pada saat itu, netizen akan bersama-sama berkumpul di satu tempat, lalu berbuka bersama, bisa dengan teman kantor, temak sekolah, atau teman kuliah. Bahkan ada yang menggabungkannya dengan acara reuni sekolahan, atau kegiatan sosial.
Kata kunci heello dengan skor 1.174 dari 44.381 menempati posisi ke keempat. Heello, situs jejaring sosial baru buatan pendiri TwitPic yang sangat mirip Twitter ini ternyata mendapat perhatian pengicau Indonesia. Dibandingkan dengan Google+ yang juga baru diluncurkan, Heello ternyata cukup lama bertengger di jajaran tren, sementara Google+ hanya sebentar mencicipi jajaran tren Twitter di salingsilang.com. Beberapa artikel yang menjelaskan tentang Heello, bisa dilhat di sini.

Topik lain yang hangat pekan ini adalah permainan memplesetkan judul film, dengan menggunakan kata 'voldemort'. Campuran kata kunci voldemort #replacemovienameswithvoldemort  (skor 658 dari 1.458 twit) dan tagar #replacemovienameswithvoldemort (skor 506 dari 7.128 twit ) masing-masing menempati posisi kelima dan sembilan di jajaran tren Twitter pekan ini. Ulasan selengkapnya bisa dilihat di sini.
Berikut adalah grafik Tren Twitter Pekan Ini dari salingsilang.com, hingga Sabtu siang, 20 Agustus 2011.

*Foto milik m1qbal via kufoto.com
http://salingsilang.com/headline/artikel/linimasa-pekan-ini-milik-merah-putih

A Short History Of Social Media (1978-2011) [INFOGRAPHIC]

By Shea Bennett on August 17, 2011 6:00 AM
Despite appearances, social media isn’t all Twitter and Facebook.
Indeed, the foundations of the movement are scattered across numerous platforms, many of which have come and gone, and it’s generally accepted that the beginnings of social media date back to the very basic (but hugely popular) bulletin board systems of the 1970s and 80s.

This infographic from law firm Morrison & Foerster takes a look at the history of social media, from the first dial-up BBS in February 1978, through to Geocities, Blogger, MySpace, Facebook, Twitter and more.



Notable in their absence are the influential Friendster (2002) and new kid on the block Google+ (2011). Perhaps they’ll both make an appearance if the graphic is updated.
(Source: Morrison & Foerster.)
http://www.mediabistro.com/alltwitter/history-social-media_b12770