How We Consume Content From Brands

In the digital ages, the general population consumes content from many different sources, including blogs, whitepapers, webinars, podcasts, and so on. But how do people really consume this content?

Based on research we conducted, we found that 70% of US online consumers listen to the opinions published on blogs, reviews and discussion forums, and 32% of the people who listen to these opinions, trust those reviews over branded advertisements. But we’ve also found that device plays a big role in how people consume content; specifically, 63% of people use smart phones while they are in a store and 56% do product research. Are you mobile sites optimized for the best experience for your customer?

While this is only some of the data, we compiled an infographic that really tells that story of how people consume data from brands. What surprises you? What confirms what you already know?

http://www.zmags.com/how-we-consume-content-from-brands/