Branding and PR agency We Are Social has created a vital and
up-to-date overview of all that’s happening in social, digital, and
mobile in Asia. It was made to answer some frequently reoccurring
questions from its clients, and to give everyone a good-looking primer
on what’s happening on the web in 24 nations across the region.
Mostly Rural, Mostly Mobile
Of Asia’s 3.715 billion populace, 58 percent still live in rural
areas, and this is creating a tendency towards mobile web usage – skewed
especially by India and Indonesia – with an Asia-wide 24 percent rate
of internet penetration compared to 74 percent on mobile subscriptions.
And as we have seen in India and Indonesia – such as with SMS GupShup – a lack of smartphone uptake is no barrier to getting online whilst on the move.
Plus, the number who intend to make online purchases in the next six
months (not pictured) indicates how the growing middle-classes hold the
key to the web’s greatest profit potential:
Who’s The Most Social?
With a purported three quarters of a billion social media users
across Asia, how does that break down by countries and services?
Although social networking penetration is highest in Brunei and Hong Kong, it’s actually Indonesia and the Philippines who are in a tie for first place for the jolly title of “most social” country in Asia.
In terms of services, China’s Tencent (HKG:0700) and Sina
(NASDAQ:SINA) are the clear leaders. Tencent’s QZone – a social profile
page that’s linked to its ubiquitous QQ instant-messenger – is three times bigger than Facebook across the region, even though its usage is mostly just in the Greater China area:
http://www.penn-olson.com/2011/11/29/asia-social-mobile-infographic/
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