The latest projections published this week from research firm Berg Insight
suggest that the total value of the global mobile marketing and
advertising market is on pace for record growth over the next 48 months.
According to the latest estimates, the industry will see 37% growth
by 2016, bringing the industry’s total value to $22.6 billion at that
time.
“The popularity of smartphones and the increasing availability of
mobile media that can include mobile advertising are the main
game-changers,” said Rickard Andersson, telecom analyst at Berg Insight. The mobile app revolution, however, has done as much to further the industry as smartphones have.
“Brands are now progressively embracing the mobile channel, including
the entire range of apps, from games and entertainment to utility
applications. Also, mobile Web advertising and opt-in SMS [Short Message
Service] campaigns are popular,” Andersson adds.
Facebook is widely anticipated to emerge as one of the biggest future players in the mobile marketing and advertising realms.
“Many acquisitions have recently taken place within the mobile
marketing industry, and further consolidation is expected to bring about
an ecosystem consisting of a few dominant digital advertising networks
spanning all types of devices,” the Berg report reads.
http://www.mobilemarketingwatch.com/global-mobile-marketing-advertising-industry-to-grow-37-by-2016-20253/
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