A good advertisement will draw a prospective customer’s attention
towards your product. That is what every business really wants, aside
from you actually purchasing their product. In this article we will
round up 20 great ads that cover many different styles but all have one
thing in common, that is they connect to their audience.
The average consumer isn’t going to spend more than a minute reading
or staring at an advertisement they see on a webpage or on a billboard.
The average time a person spends on an ad outside is 1.7 seconds, and 15
seconds on the Internet. The Internet has transformed us into fast
browsers who skim through articles (hopefully not this one) and quickly
glance at product advertisements they see every day. Our attention span
has drastically decreased since the Internet came into play and because
of that, ads now have to get their point across quickly through
something that is pleasing as well as amusing to the eye. Aesthetically
creative ads will get a prospective customer engaged in whatever you are
selling or saying.
In our society we are bombarded every day with ads for everything
under the sun. On average, we see 3,000 ads daily. Because of this we
subconsciously ignore them unless we see something we like. Some ads
don’t necessarily want to sell you anything, they rather raise
awareness; but the same formula goes for them as well. In this article I
present 20 ad’s that I believe have successfully shown the prospective
consumer their product/message in a quick manner and in a pleasing
artistic environment. As we will see from the ads featured, the design
is only part of what you will need to create the perfect ad.
Inspiration
This ad works because of its clever play on a classic movie scene,
which also ties into their product. The scene from The Matrix is
pixilated which prompts the consumer to wonder why and then see their
quote promoting their product. Simple and to the point with an
interesting art direction. This advertising campaign also redid some
other classic films like India Jones, so check out the rest of this set.
This ad puts forth an idea that King Oscar’s fish products are as
fresh as they can possibly get. This idea is then executed by blending a
fish and one of their canned products showing the consumer they will be
buying a fish straight from the ocean. This simplistic image gives off
just enough to tell the consumer what the deal is with their product.
This clever Pepsi ad speaks volumes to the consumer; at first glance
it gives the impression that Pepsi Cola is the preferred choice of even
the straws. And then after that it subliminally pokes fun at one of
Pepsi’s competitors by using their color-way for the other can as well
as their classic design. This is a very clever ad on many levels.
“The transit is a forest. Be on top of the food chain” Starts off
this ad, a clever quote compares the streets and highways of the world
to a jungle, so in that case why not be the quickest in the jungle like
the cheetah which we see displayed in the middle of the ad built out of
this companies motor parts. While you might not quickly grasp their
message the imagery does pull you in long enough to understand it.
This is a very funny ad with as simple of a design as it can get. The
consumer is instantly drawn in by the bold writing and the starting of
an expletive and the notices the cut off with the Geek Squad logo and
the quote “Fixed before it gets nasty”. This is only one part of a
series of many curses, so you can check out the rest of these smart ads.
This is another ad that shows what simplicity can do for your
company’s message. A simple image with an extremely bright idea gives
the consumer all they need to figure out what you are selling.
This ad may take a bit more time to understand than the rest but the
design itself can keep a consumer interested. The large finger and the
iPhone in the corner can quickly help the viewer connect the dots with
the sinking Titanic ship and show that we can have all our favorite
movies right on our iPhones.
This is one of those ads which was mentioned in the introduction,
something that isn’t necessarily selling something but rather giving of a
message for a cause or a movement. Well this ad’s imagery gets the
viewer involved enough to look towards the bottom and read about how
counterfeiting finances organized crime.
Like stated earlier, ads can give off strong messages as well. In
this ad we see a damaged human leg, but instead of bones and blood it
looks more like a crashed car. This clever message shows us just what
its quote says, "…Car accidents don’t just happen to cars".
Here is another ad that has a lot going on but still is able to get
its message across fairly easily. We will first notice the dinosaur in
the trashed living room but then see the girl pointing at the TV, which
will give us the impression that Panasonic’s 3D televisions are
extremely realistic. The great art direction leads to the consumer
understanding what product is on display almost instantly.
Our next ad puts a very clever twist on a product. We all instantly
recognize the Wi-Fi symbol but then notice it is built from famous
monuments across the world, once we look further down we notice the
product which is giving us Wifi. Once again it is something that says a
lot without having to clutter up a whole canvas with different designs.
Obviously Ford wants you to see that wires are bad, showing us 15
different types of wired knots and then ending with an amusing quote on
the bottom of the ad “Do knot forget: Bluetooth comes with every new
Ford Model”. This is a very smart approach, showing the consumer a
common problem that they might have experienced and then giving them a
solution in a very amusing way.
This ad gets a strong message across in a graphic way. The blood
spatter draws the viewer in and shows them that it is coming from the
telephone, leading them to picture something gruesome happening to
whoever the man is talking to. And then the quote puts it all together
that you shouldn’t be on the phone while driving.
Band Aid is showing just how flexible its fabric is in this ad. This
amusing ad shows that this band-aid does not even snap on the finger of
The Hulk who is at the center of this image. It works because it’s
simple and it shows you all that is needed and nothing more, its
flexible, so buy it!
The art direction and illustration in this ad is fantastic, it gives
us two separate pictures that are each on a different spectrum and
blends them together through a common value which in this case is the
internet. The idea is once again simple and not too complicated, and it
gets its point across that the Internet is sometimes dangerous so
protect yourself.
This is one of the more elegant ads featured in this list because of
its soft colors and simplicity. It gets straight to the point and that’s
it, nothing more to it. A very solid advertisement that is the perfect
example of a simple idea illustrating a whole concept to the consumer.
We first see the image of the large wooden cow being dragged by
soldiers, most people will attribute this to the Trojan Horse and then
wonder what is inside it, at that point the quote tells us all we need
to know, “Watch out for unpleasant surprises”. This ad is different yet
it is clever enough to keep a consumer interested for an extra few
seconds to get the point and acknowledge the product being displayed.
Now this ad is a little iffy if you do not recognize who the voodoo
doll is, but if you do then it is a great ad and it is directed to the
core music audience. This original ad shows us a popular music icon as a
voodoo doll, which leads us to ask why and see the bottom quote which
is emphasizing to not pirate music. Clever ad that might not hit
everyone but if it does it definitely gives off its point.
This ad is idealistically similar to the Fedex one I mentioned
earlier, it takes a different approach but the idea still hits hard in a
very interesting way. 2 Hands, 2 different types of currency, being
transferred along through Western Union. Great idea with simple
execution makes for a quick ad that gets a message across with ease.
Our last advertisement is raising awareness by showing off a very
impressive illustration, which grabs the attention of a viewer. Once
they are done looking at this fantasy tornado destroying a city they
read the quote and learn about what is going on. This is a case where
impressive illustrations can grab viewers in and show them what you want
them to see.
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