October 14, 2011
Consumers today are increasingly mobile and as technology
advancements continue around the world, retailing will evolve to keep
pace. And while online shopping has shown impressive growth momentum
over the past few years in industries such as travel, publishing,
electronics and even clothing, the pace of change has been much slower
for consumer-packaged goods.
When considering new and flexible retail formats for grocery
shopping, specific preferences emerge when it comes to particular online
delivery options, according to Nielsen’s 2011 Global Online Survey
of more than 25,000 Internet respondents across 51 countries. While
more than half (52%) of global online consumers say they are likely to
place a grocery order online if it is delivered to their homes, less
than one-third feel the same if they are required to pick up the online
order curbside (27%) or via a drive-thru window (30%). Interestingly,
more consumers—just over one-third (36%)—say they are willing to pick up
an online order inside the store.
The online shopping/home delivery option is most embraced by
consumers in Asia Pacific, where more than three-quarters (77%) say they
are likely to take advantage of this option, which contrasts sharply
with one-fifth of North Americans (20%) and one-third (35%) of
Europeans. “The main resistance in developed countries in Europe and
North America is primarily due to the high volume of grocery stores that
are available,” said Jean-Jacques Vandenheede, Director Retailer
Industry Insights, Nielsen. “In Asia Pacific, fewer physical stores and a
very digital consumer base equal a fertile distribution channel for
online.” About half of respondents in Middle East/Africa (48%) and
Latin America (51%) indicated they are likely to shop for groceries
online for home delivery.
Using hand-held scanners to record purchases while shopping to avoid
waiting on checkout lines was welcomed by half of global online
consumers. While interest is again highest among Asia Pacific consumers
(60% interested and only 14% unlikely to try it), in each region, more
consumers indicated they are likely to try it than not.
http://blog.nielsen.com/nielsenwire/consumer/the-future-of-retailing-%E2%80%93-flexible-formats/
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